Industry Insights EP 17 | Laura Smith backs paper-based flexible packaging

In this episode, we sit down with Laura Smith from the Ellen MacArthur Foundation to discuss their groundbreaking report on paper-based flexible packaging. It defines six critical criteras for the flexible packaging industry transitioning to paper-based solutions. While the foundation continues to prioritise elimination and reuse, it recognises the urgent need for pragmatic, material-based solutions for formats that are difficult to replace

18 Apr 2026 | By WhatPackaging? Team