19 Oct 2023 | By  Raahil Chopra

McDonald's: A lot of sustainability initiatives in the restaurant...

Raahil Chopra of Campaign India caught up with Arvind RP, chief marketing officer, McDonald’s India (W&S), to understand...

Latest Articles

21 Aug 2023 | By Raahil Chopra

Perfetti Van Melle to use recycled plastic for Diwali gifting

Rajesh Ramakrishnan, Perfetti Van Melle's managing director talks to Raahil Chopra about the packagi...

23 Jun 2023 | By Raahil Chopra

Cannes Lions 2023: Brands to focus on purpose

Unilever’s Conny Braams and Alessandro Manfredi discuss how brands can grow in the ever-changing lan...

Latest Poll

What is a top priority for you when you plan a packaging roll-out?

Results

What is a top priority for you when you plan a packaging roll-out?

Material selection

 

44.44%

Over-designing

 

33.33%

Process inefficiency

 

11.11%

Packaging wastage

 

11.11%

Total Votes : 9

Events

Pack Vision Expo

Feb 19 - Feb 19 2026
PackVision Expo 2026 is expected to....