19 Oct 2023 | By  Raahil Chopra

McDonald's: A lot of sustainability initiatives in the restaurant...

Raahil Chopra of Campaign India caught up with Arvind RP, chief marketing officer, McDonald’s India (W&S), to understand...

Latest Articles

21 Aug 2023 | By Raahil Chopra

Perfetti Van Melle to use recycled plastic for Diwali gifting

Rajesh Ramakrishnan, Perfetti Van Melle's managing director talks to Raahil Chopra about the packagi...

23 Jun 2023 | By Raahil Chopra

Cannes Lions 2023: Brands to focus on purpose

Unilever’s Conny Braams and Alessandro Manfredi discuss how brands can grow in the ever-changing lan...

Latest Poll

What is a top priority for you when you plan a packaging roll-out?

Results

What is a top priority for you when you plan a packaging roll-out?

Material selection

 

0%

Over-designing

 

66.67%

Process inefficiency

 

0%

Packaging wastage

 

33.33%

Total Votes : 3

Events

Fespa Middle East 2025

Jan 20 - Jan 22 2025
Fespa Middle East 2025 is a key reg....