Packaging innovation continues to move forward. Light materials, recyclable substrates and refill systems remain essential and have become baseline expectations for consumers
Packaging is quietly changing its job description
As Indian consumers evolve, packaging is quietly shifting from convenience gimmick to seamless, habit-respecting essential
The food and drink industry: An Indian context
In this two-part series, Mintel’s Rushikesh Aravkar explores the evolving trends in food packaging and examines how Indian consumers perceive eco-friendly packaging and their preferences for sustainable features
Consumer Perspectives on Eco-friendly Packaging: An Indian Context
Although some three-quarters of Indian consumers (75%) recognise the importance of protecting the environment, this doesn't always reflect in their actions. Only a small handful of consumers (15%) regularly recycle waste or buy products with sustainability claims according to Mintel research. This disconnect between consumer attitudes towards sustainability and their actual behaviours can be attributed to several factors, including lack of convenience and trust, affordability and accessibility