Shailesh Sheth, chairman and managing director, Kris Flexipacks, in this article, explores how the business case for flexible packaging spent a long time resting almost entirely on cost. Compared to glass, rigid plastic, or metal, laminated pouches and flexible formats were cheaper to produce, lighter to ship, and more efficient to store. That was enough for most procurement conversations, and it drove significant adoption across FMCG, food processing, and personal care over the past two decades
Shailesh Sheth: Trends shaping box-type laminates
WhatPackaging? brings you a column from Shailesh Sheth, chairman and managing director of Kris Flexipacks
Gamified packaging: Turning labels into loyalty engines
Brands today are transforming ordinary labels and sleeves into interactive gateways that connect directly with digital ecosystems. Shailesh Sheth, chairman and managing director of Kris Flexipacks, in this article, discerns trends of gamification in packaging