Vedant Bhalwatkar, a packaging technologist has a conversation with the local shopkeepers of Mumbai’s busy Lower Parel district. The aim: to understand rapid selling items to packaging wonders. In all this there is a message for FMCG brands about the interplay of products, packaging and consumer satisfaction.
IPMMI's roadshow in Mumbai focuses on packaging standardisation
IPMMI and Messe Munchen hosted a roadshow which was attended by 150 delegates focussed on standardisation in packaging on 26 May at the Hilton Hotel in Mumbai, India. Vedant Bhalwatkar reports about how the panel discussion raised awareness about the importance of standardisation in packaging, foster collaboration between industry stakeholders, and discuss best practices and innovative approaches in the packaging sector.