Packaging the most important aspect of corporate gifting

In a recent poll conducted by Disha Chakraborty of WhatPackaging?, we found out that packaging is an important marketing tool for 34% of the decision-makers. Gaurav Bhagat, CEO of Consortium Gifts says, “Packaging has been a vital component of our brand identity and marketing strategy over the last 25 years.”

01 Feb 2024 | By Disha Chakraborty

Gaurav Bhagat, CEO of Consortium Gifts

Disha Chakraborty (DC): A bit about your journey.
Gaurav Bhagat (GB):
In 1999, fueled by a vision to dismantle the disarray of Indian corporate gifting, Consortium Gifts was born. We were crafting precision-engineered gestures, tailored to our clients' unique needs. Our success is the highlight of  a unique methodology that reshaped expectations and elevated standards.

DC: How customisable are your gift packaging options?
GB:
Our gift packaging options offer colour customisation. Clients can select from a broad spectrum of colours to align with their brand identity. Flexibility in size is key to accommodating various types and sizes of gifts. We offer a diverse range of sizes for our packaging, ensuring that whether it's a small token of appreciation or a substantial executive gift, we have packaging dimensions to suit. Clients can integrate their company logos, taglines, or any other branding elements onto the packaging. This ensures a cohesive and professional appearance, reinforcing the corporate identity of our clients. 

DC: Are the customers aware of material and sustainability? 
GB:
Clients can choose from a wide array of materials, including recycled options, eco-friendly choices, and premium materials suited for luxury gifts, among others. Adding a personal touch enhances the gifting experience. Clients have the opportunity to personalise the packaging with individual recipient names or any other bespoke elements they desire. Sustainability is a priority for many of our clients. Therefore, we offer packaging solutions that are not only reusable but also made from recycled materials or environmentally friendly alternatives, aligning with their commitment to sustainability.

DC: What's your approach to sustainable or eco-friendly gift packaging options?
GB:
We prioritise the use of recycled materials such as paper, cardboard, and other packaging materials. This way we reduce the demand for new raw materials and contribute to minimising waste. We offer gift packaging options made from biodegradable or compostable materials. These materials break down naturally, helping to reduce environmental pollution. We advocate for a minimalist approach to packaging design, emphasising functionality and using only what is necessary to protect the gift items. We promote the use of reusable packaging options, encouraging recipients to repurpose the packaging for other purposes. By extending the life cycle of the packaging, we reduce overall waste and encourage sustainable practices among our customers.

DC: How do you ensure that gift packaging is not only functional but also enhances the overall gift-giving experience?
GB:
For high-end or executive gifts, we offer premium packaging options that exude luxury and sophistication. This includes the use of high-quality materials, intricate detailing, and elegant finishes, ensuring that the packaging reflects the significance of the gift. We understand that the unwrapping experience is an integral part of gift-giving. The unveiling of the gift should be a seamless and enjoyable process, adding to the excitement of receiving the gift. While focusing on aesthetics, we prioritise the security and protection of the gift items. Our packaging is meticulously crafted to securely hold the gifts in place, preventing any damage during transit. This ensures that the presentation remains pristine and enhances the overall experience of receiving the gift.

DC: What's your process for handling bulk or customised gift packaging orders, especially during peak seasons like holidays?
GB:
We engage in thorough consultations with clients to understand their specific requirements. For example; preferences, quantity, budget, and delivery timelines, ensuring that we meet their expectations. We present a range of customisation (including colours, designs, branding elements). We provide samples or digital proofs for client approval before proceeding with bulk production, ensuring that the final product aligns with their vision. Once customisation details are finalised, we obtain a formal order confirmation from the client.

DC: What happens after that?
GB:
We communicate production timelines, shipping details, and any associated costs. We source required materials that meet quality standards and adhere to sustainability requirements. Our inventory ensures that we can accommodate bulk orders without delays. We develop a detailed production plan based on the order specifications and the volume of packaging required. We allocate resources to meet production deadlines and ensure timely delivery of orders.

DC: How do you ensure that gift packaging protects the product during shipping and handling while still maintaining its appearance?
GB:
Each design is carefully crafted to provide maximum protection for the product while exuding an aura of luxury and sophistication. From reinforced corners to cushioned interiors, every element is purposefully integrated to safeguard the contents without compromising on elegance. We spare no expense in sourcing the finest materials for our packaging. From sturdy cardboard to plush velvet linings, every component is selected for its durability, resilience, and visual appeal. Each packaging item undergoes inspection to verify structural integrity, aesthetic consistency, and adherence to our exacting standards. 

A poll was conducted by WhatPackaging? Magazine asking the consumers on “what defines your gift purchase?”. Out of which, packaging is an important marketing tool for 34% of the decision-makers.

Studies show that 52% of consumers are more likely to make repeat purchases from brands with premium packaging. Furthermore, 72% of consumers believe that packaging reflects a brand's commitment to quality. These statistics underscore the significance of investing in visually appealing and high-quality packaging solutions.Packaging is a vital component of our brand identity and marketing strategy, ensuring that every package tells a story and leaves a lasting impression.

DC: Have you explored any innovative or unique packaging ideas for gifts, such as interactive or surprise packaging?
GB:
From hidden compartments that unveil additional treasures to interactive elements that engage the senses, we strive to infuse every package with an element of surprise. We provide products ranging from a puzzle box that unfolds to reveal the gift within, to a pop-up feature that adds a whimsical touch. By embracing innovative packaging ideas, we not only enhance the gifting experience but also create memorable moments that linger long after the gift has been received.

DC: How do you balance cost-effectiveness with the desire for visually appealing and high-quality gift packaging?
GB:
We leverage our network of suppliers to procure high-quality materials at competitive prices. By negotiating favourable terms and exploring cost-efficient alternatives, we minimise expenses without compromising on quality. Our packaging design process prioritises efficiency and optimisation. 

DC: What factors do you consider?
GB:
We consider factors such as material usage, production complexity, and assembly requirements to streamline processes and minimise waste. We embrace innovation as a catalyst for cost-effectiveness and visual appeal. Our team continually explores new technologies and techniques to enhance efficiency and reduce production costs while maintaining aesthetic integrity. We employ value engineering principles to identify opportunities for cost savings without compromising functionality or aesthetics. 

DC: How do you work with retailers and brands to design gift packaging that aligns with their branding and aesthetic?
GB:
We begin by gaining an understanding of the retailer's or brand's identity, values, and target audience. We ensure that our packaging solutions align with their vision and resonate with their customers. We work closely with retailers and brands to brainstorm ideas, explore concepts, and refine designs that encapsulate their unique identity and evoke the desired emotional response. We incorporate brand logos, colours, or imagery, or integrating bespoke design elements that reflect the retailer's or brand's ethos. We remain actively engaged throughout the production process, providing regular updates, soliciting feedback, and making adjustments as needed.

Gifting trends you should know for 2024: 
Tailor your gift presentation with our customisable wrapping services, ensuring each gift is uniquely wrapped.
Simplify the gifting process with our stylish and convenient gift bags, suitable for any occasion.
Make a statement with our luxurious packaging options.
Protect your gifts in transit with our custom inserts and cushioning.
Add a personal touch to your gifts with our personalised packaging options.
Set the tone for your gift-giving experience with our themed packaging solutions.
Provide valuable information and messages with our information inserts.
Our packaging options are designed for multi-use, offering practicality and sustainability for repeated use.

Latest Poll

Which is the sustainable packaging product among MSMEs that is most popular?

Results

Which is the sustainable packaging product among MSMEs that is most popular?

Bagasse and biodegradable boxes

 

33.33%

Corrugated boxes

 

33.33%

Paper bags

 

33.33%

Recyclable plastic (bubble wraps, bio-plastic)

 

0%

Total Votes : 3

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