Active packaging market to reach USD 39.51-bn by 2032

The global active packaging market is projected to grow from USD 19.2 billion in 2022 to an estimated USD 39.51 billion by 2032, with a 7.5% CAGR. A report by Towards Packaging

16 Nov 2023 | By Abhay Avadhani

Active packaging market size

Conventional packaging materials, such as plastics, glass, and cardboard, are primarily designed to be passive and non-reactive. However, in today's packaging landscape, there is an emphasis on adopting active packaging strategies that contribute to preserving the quality of the product. These packaging concepts are intentionally formulated to incorporate substances that interact with the internal atmosphere of the packaging or the product itself. Businesses can enhance product freshness and quality maintenance by leveraging these active packaging solutions.

For example; active packaging optimises cost efficiency by leveraging the benefits of FreshCase vacuum packaging. In response to the escalating expenses faced by processors, Amcor’s solution enhances consumer appeal and maximises profit margins per unit. Adopting FreshCase active packaging can reduce costs and boost profitability.

Seising regional growth: business opportunities in the active packaging market
The North American active packaging market is projected to exhibit a CAGR of 6.4% during the forecast period from 2021 to 2032. However, the recent outbreak of the Covid-19 pandemic has posed temporary challenges for active and intelligent packaging manufacturers in the region. These challenges are expected to have short-term effects.

The lockdown measures implemented to contain the spread of the virus have resulted in several issues for manufacturers. Supply chain disruptions have occurred, leading to delays and difficulties in sourcing raw materials required for manufacturing. Additionally, labour shortages have been observed, further impacting production capabilities. Fluctuating prices of materials and other resources have caused budgetary concerns and the potential for increased production costs. Furthermore, shipping problems have arisen, affecting the timely delivery of products.

Amcor introduced a proprietary healthcare lidding technology in 2021. This innovation was specifically designed for combination products that incorporate two or more regulated components, such as devices, drugs, or biologics. The technology is based on Amcor's patented development of an inert film and laminate design.

The oxygen scavengers market in active packaging
Among the various segments within the active packaging market, oxygen scavengers hold the largest market share and are expected to continue leading the market in the projected period. The primary objective of oxygen scavenger technology is to limit the presence of oxygen, which can lead to deteriorative reactions in various items such as food, metals, and medications. By reducing oxygen levels, oxygen scavengers help preserve the quality and extend the shelf life of these products. This technology plays a crucial role in preventing oxidative processes, maintaining freshness, and enhancing the overall stability of packaged items.

Active and Intelligent Packaging (AIP) is set to launch a new course dedicated to active and intelligent packaging. This course aims to provide comprehensive knowledge and practical insights into the field of active and intelligent packaging solutions. The course will cover a wide range of topics, including the fundamentals of active and intelligent packaging, the latest technologies and innovations, regulatory considerations, and case studies showcasing successful implementations. Participants will gain a deep understanding of the principles behind active and intelligent packaging systems, their applications across various industries, and the benefits they offer in terms of product preservation, quality assurance, and consumer engagement.

Active packaging market share by region

Latest Poll

The packaging industry is confused by recycling and sustainability rules in India. What is the biggest challenge?


The packaging industry is confused by recycling and sustainability rules in India. What is the biggest challenge?

Shortcomings in EPR policy



Inadequate infrastructure



Shortage of recycling firms



Lack of consumer awareness



Total Votes : 18


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