Noel D'souza of Campaign spoke to Adtnu Tiwari, senior manager - premium white spirits, Bacardi India, to understand the brand's sustainable endeavours, and how it is reducing its packaging waste.
Brands across industries are pushing their commitments towards sustainability.
Bacardi India's Bombay Sapphire intends to do the same. The brand aims to make sure that its botanicals are 100% sustainably sourced, and its entire supply chain from source to sip is employing environment-friendly initiatives.
Speaking about the packaging quotient, Adtnu Tiwari shared that the bottle of Bombay Sapphire uses 35% of recyclable glass and 100% of what goes on the bottle including the label and cap-closure is recyclable.
Adtnu Tiwari added, "These sustainability practices have resulted in our recent certification by Ecocert, an organic certification organisation. In 2014, when we started our distillery we wanted to make it a sustainable gin. So nothing gets wasted in the distillery, and everything is recycled more sustainably."
He added, "We don’t only look to partner with a brand but also associate ourselves with organisations and causes. It is about joining forces with someone who is going about their societal cause or a company that is inculcating values that inch us closer to a better and greener future."
Last year, Bombay Sapphire partnered with Anand Malligavad, who is working to drive awareness about lake levels drying up in Bengaluru. Tiwari said, "We wanted to celebrate this environmental initiative taken by Malligavad and foraged some botanicals from the ecosystem which got rejuvenated from the lake rejuvenation process, and were used in our cocktails. The aim was to support the community of Bengaluru with this cause."
In Mumbai, Bombay Sapphire partnered with Herbivore Farms, which is a hydroponic farm that uses 10% of water when growing farm produce. Tiwari said, "This initiative was interesting, and that’s why we wanted to associate with them. They grew some ingredients for us, which we use for garnishing our drinks in hotels that serve Bombay Sapphire."
Bombay Sapphire's other notable partners include Naso Perfumery in Delhi, Vnya in Goa, and Karma Kettle in Kolkata.
Bombay Sapphire is a uniquely crafted gin. There are two types: London dry and non-London dry gin.