Five trends reshaping functional packaging

As brand owners push for plastic reduction, circular design, and strict regulatory readiness, the traditional finishing layer is transforming into an engineering powerhouse that enables structural simplification and real recyclability

25 Jun 2026 | By Anand Singh with inputs from WhatPackaging? Team

Brand owners are no longer just asking how a package will look; they are asking if it will survive the supply chain

For decades, coatings were considered the final step in the packaging value chain: a protective layer that added gloss, prevented scuffing, or improved shelf appeal. That perception is changing. Coatings are becoming one of the most important technologies determining how packaging performs, converts, recycles, and complies with global sustainability requirements.

Brand owners are no longer just asking how a package will look; they are asking if it will survive the supply chain, protect the product, achieve recycling benchmarks, and comply with evolving regulatory frameworks while lowering carbon footprints. The answers to these critical inquiries lie directly in advanced coating chemistry.

A functional coating can provide oxygen and moisture barriers, grease resistance, heat-sealability, abrasion resistance, or compatibility with high-speed converting lines. For packaging solution providers, this presents an enormous opportunity, and the competitive advantage belongs to those who apply smarter surface chemistry.

Replacing multi-material laminates
Traditional multi-layer laminates have delivered excellent barrier performance historically, but they create severe recycling challenges because of incompatible mixed-material combinations. The flexible packaging sector is experiencing a structural shift away from multi-layer PET-based constructions toward recyclable mono-material polyolefin structures, such as all-PE or all-PP frameworks. Advanced functional barrier coatings are closing this performance gap by adding oxygen and thermal resistance directly to single-polymer films, eliminating secondary lamination steps and reducing raw material inventory.

Manish Bhatia, chief executive officer of DIC India, highlights the tangible impact this shift is having on structural simplification. He says: "DIC's Aerobloc Enhance is a strong example. It allows converters to replace PET with PE or OPP by improving the oxygen barrier of polyolefin, which directly enables recyclable mono-material structures that would otherwise need multi-layer, mixed-material laminates."

Water-based barrier systems
For food-contact packaging on paper and board, water-based systems represent the clear direction of industry travel. Manufacturers are prioritising water-based coatings that deliver heat-sealability, moisture barriers, and grease resistance entirely from water-based chemistry with full regulatory compliance built in.

Piyush Gupta, business head at Cosmo Speciality Chemicals, explains how the balance between performance and ecology is met at the formulation stage. He says: "We approach the balance between high-performance coatings and evolving sustainability expectations as an integrated formulation challenge rather than a trade-off. Our portfolio is built primarily on water-based chemistries, which inherently enable low volatile organic compound (VOC) emissions compared to conventional solvent-borne systems."

Meanwhile Amit Save, regional manager for paper and board in India and Sri Lanka at Actega, details the protective capacity of these next-generation water-based dispersions. He says: "These coatings are a range of advanced water-based barrier coatings and next generation thermoplastic elastomer dispersions. They offer protection against a range of substances, including water, water vapour, oils, and fats, to retain packaging integrity."

Eliminating fluorinated chemistry
The regulatory pressure is forcing a global search for alternatives to fluorinated substances, making the elimination of PFAS a critical design baseline. Coating developers are completely removing these legacy chemistries from binders, surfactants, and waxes to ensure safe-by-design formulations from inception. To achieve true operational viability, these next-generation alternatives must maintain strict barrier performance under harsh conditions involving moisture, heat, and fats.
Cristina Dominguez, global packaging technician at Archroma Packaging Technologies, notes how cleaner chemistry is anticipating strict global definitions.

Dominguez says: "Archroma highlights PFAS-free, substances of very high concern (SVHC)-free, and recyclable friendly packaging chemistries as a core part of its portfolio. Our packaging technologies emphasise formulations designed to meet current and future regulatory demands using water and bio-based chemistry, biodegradable systems, and PFAS-free coatings."

LED UV curing transition
Curing technology is undergoing a transition as converters seek higher production speeds, lower power consumption, and improved sustainability. Conventional mercury lamps can reach extreme operating temperatures of up to 600°C, whereas solid-state LED UV systems generate a fraction of that heat, making them ideal for delicate, heat-sensitive film substrates that are prone to shrinkage or deformation. Operating at a precise single wavelength of 395 nm, modern LED UV setups deliver massive energy savings and linear diode performance.

CP Paul, managing director at APL Machinery, explains why solid-state electronics represent a major leap forward for fast converting lines. Paul says: "Modern LED UV curing systems represent a leap in industrial sustainability compared to conventional UV lamps. Speed is another factor accelerating adoption. Only LED technology can comfortably cure at speeds reaching 600-m/min because LED UV works with a single wavelength of 395 nm. With LED UV, we can get maximum energy compared to conventional UV."

Total conversion economics
In price-sensitive commercial markets, positioning advanced coating innovations requires shifting the shop-floor conversation away from the initial purchase price per kilogram toward the total cost of ownership. When a converter evaluates the complete process, premium coating systems deliver measurable economic returns by enabling faster machine speeds, widening processing latitudes, and reducing substrate waste.

Ranganath Belagumba Venkatachalaiah, managing director of Stahl India, breaks down the core argument for high-performance coatings on the floor. He says: "In markets like India, value is driven by total cost of ownership rather than just product price. We position high-performance coatings through improved process efficiency, fewer defects, higher speeds, reduction in material usage via thinner coatings or elimination of layers, energy savings from water-based or fast-curing systems and enhanced recyclability aligning with brand-owner requirements."
 

Latest Poll

What is a top priority for you when you plan a packaging roll-out?

Results

What is a top priority for you when you plan a packaging roll-out?

Material selection

 

46.15%

Over-designing

 

19.23%

Process inefficiency

 

15.38%

Packaging wastage

 

19.23%

Total Votes : 26