Pack View: Attagirl filter coffee

Two packaging experts analyse five products in the market. The matrix they deploy is: aesthetic appeal, technical specifications, design aspects and above all, sustainability. Disha Chakraborty of WhatPackaging? reports

12 Mar 2024 | By Disha Chakraborty


Pravin Pisal, Thinking Forks

Beautifully designed and handy recyclable PP bottle with 220 ml of coffee decoction with 15 days of shelf life. Bottle is shrink sleeved with typical brown and white colour well resembling coffee and milk.

Easy opening roll on cap with brown colour and easily peelable tamper evident seal on bottle mouth keeps the product intact inside the bottle and matches the global standard of packaging.

Bottle and cap both are made from PP resins and are the perfect example of sustainable packaging. Printed shrink sleeve is properly placed on the bottle with uniform shrinkage and exhibits a higher standard of shrink operation and quality maintained.


Soma Roy, Bajaj Electricals

The pack has a rigid shrink sleeve PP bottle with PP cap and a tamper evident wad. Pack for one time consumption. The thickness of the bottle is excellent. It provides better grip. A critical observation is, because of material properties and limitation of opaqueness provided by white, sweating is observed which makes the print appear patchy.

This in turn impacts the entire print and readability. The other key criteria, a small label pasted does not capture all details and is not complying to the legal metrology norms. The patch with part data does not share the manufacturing and packing address. The font height of the text matter becomes challenging to read through the data.

Illustration does create intrigue, but the curiosity needs to be satisfied by some supporting context. The overall pack is very neat and vibrant. The quality of the print, choice of paper, and finish all work very well together to create differentiated packaging for the brand.


Latest Poll

The packaging industry is confused by recycling and sustainability rules in India. What is the biggest challenge?


The packaging industry is confused by recycling and sustainability rules in India. What is the biggest challenge?

Shortcomings in EPR policy



Inadequate infrastructure



Shortage of recycling firms



Lack of consumer awareness



Total Votes : 18


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