Pack View: Healthy Alternatives

Two packaging experts analyse the Healthy Alternatives packaging based on aesthetic appeal, technical specifications, design and sustainability

16 Nov 2023 | By Disha Chakraborty

Healthy Alternatives stand-up pouch offers a recycled paper effect, with a transparent window that showcases the product inside

Sneh Sheth, The Design People

The stand-up pouch structure has a resealable feature which is significant and aligns well with the needs of the category, ensuring convenience for consumers.

The packaging employs BOPP transparent film as its substrate material, which is a great choice for maintaining product integrity and presentation. It also allows the window to showcase the inner product.

The heart-shaped window conveys the right message of the 'care about the health' aspect of the brand, making the brand more promising and appealing to consumers.

The strategic use of green and brown colours adds an organic touch to the design. The brown colour also imparts a parchment paper-like texture to the packaging, enhancing its visual appeal and tactile experience.
 

 

Karishma Sawant, General Mills

The Healthy Alternatives pack design resonates with the brand name. The packaging offers an earthy, organic pseudo-paper effect.

It has a stand-up pouch with a resealable feature. The pouch with a window provides an attractive view of the product inside which helps customers to make the buying decision.

Also, the resealable feature gives convenience as well as a sense of security to the customer. This type of packaging prevents food contamination and keeps products safe till the end of their shelf life.

The design is lucid, and clean and uses a natural scheme colour (green and beige) giving a healthy and organic vibe.

However, the usage of stickers on the back panel for information such as MRP, and product weight is not aesthetically appealing.

The entire pouch has a matt finish with a higher-micron plastic structure giving it a premium experience.

 

Latest Poll

The packaging industry is confused by recycling and sustainability rules in India. What is the biggest challenge?

Results

The packaging industry is confused by recycling and sustainability rules in India. What is the biggest challenge?

Shortcomings in EPR policy

 

22.22%

Inadequate infrastructure

 

11.11%

Shortage of recycling firms

 

16.67%

Lack of consumer awareness

 

50.0%

Total Votes : 18

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