Pack View: Hello Tempayy

Two packaging experts analyse the Hello Tempayy packaging on the basis of aesthetic appeal, technical specifications, design and sustainability

02 Nov 2023 | By Disha Chakraborty

 

Sneh Sheth, The Design People

The packaging is produced using gravure printing, which allows for high-quality and detailed printing along with vibrant coloured output. The brand name, "Hello Tempayy," is quite captivating and has an inviting and friendly appeal. The category code is very well followed.

The layout and the information flow are well organised and clear, ensuring that key details are easily accessible. The key features of the pack are coming out very clearly on the pack.
To enhance the packaging further, consideration could be given to optimising the placement of the bottom text, perhaps integrating it in a more aesthetically pleasing manner or using mnemonic elements.

The product shot could be improved to create a more enticing and visually appealing effect on the viewer.

 

Karishma Sawant, General Mills
The pack of Hello Tempayy is a great example of brand consciousness towards nature by introducing cruelty-free plant-based foods as well as recyclable packaging.  The differential claims like iron-rich, high fibre, and gluten-free on the front of the pack make it stand out from the rest of the competitors.

The packaging comprises pouch in pouch format. The packaging of the food product is made of PET which provides the required barrier at frozen condition for 3 months shelf life.  The inside vacuum-packed pouch protects the product from external factors handling, and transportation.

Also, the outer matt finish 4-side seal pouch makes it more rigid. The packaging design consists of several claims and the half-product image makes it not aesthetically appealing and cluttered.  

Overall the pack is a good choice for consumers who are looking for plant-based meat alternative products with environmentally friendly packaging.

 

Latest Poll

The packaging industry is confused by recycling and sustainability rules in India. What is the biggest challenge?

Results

The packaging industry is confused by recycling and sustainability rules in India. What is the biggest challenge?

Shortcomings in EPR policy

 

22.22%

Inadequate infrastructure

 

11.11%

Shortage of recycling firms

 

16.67%

Lack of consumer awareness

 

50.0%

Total Votes : 18

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