Pack View: Kopiko cappucino toffees

Two packaging experts analyse five products in the market. The matrix they deploy is: aesthetic appeal, technical specifications, design aspects and above all, sustainability. Disha Chakraborty of WhatPackaging? reports

27 Feb 2024 | By Disha Chakraborty

 

Pravin Pisal, Thinking Forks

Nicely flow wrapped 21gm Kopiko cappuccino coffee flavour candy from Mayora India, has eye-catching colour scheme and graphics in the artwork. Brand name Kopiko with white colour on a red background stands out. Candy is tightly packed in metalised laminate with plastic identification no 7.

Good impressions of sealing jaws on lateral and horizontal seals evidences good quality wrapping machine used in packing of Kopiko candy. White colour at lateral seal area optimises other colour consumption and respective cost.

Legal and mandatory texts well placed at the back of the pack and legible with contrast colours. Easy opening and access to the product can be further improved.

 

Soma Roy, Bajaj Electricals

Outer Packaging is a 12 micron rev printed PET/9 mic Al foil/20 mic heat seal poly. While the inner packaging is a blister pack 300 mic PET+ 12 mic printed aluminum foil coated with heat seal adhesive. The print is very effectively communicating the product and communicates the brand name and the product composition.

The sachet structure has a body due to aluminium foil and gives print a metallic effect and shine. The gold is very suttle and maintains its reflectance. Bond between the laminate is observed to be weaker but yet consumer friendly for easy tear. The ribs at the bottom are very useful and support the blister design. The ribs do not allow the candy pack to sag down and takes the first level shock impacts.

 

Latest Poll

The packaging industry is confused by recycling and sustainability rules in India. What is the biggest challenge?

Results

The packaging industry is confused by recycling and sustainability rules in India. What is the biggest challenge?

Shortcomings in EPR policy

 

22.22%

Inadequate infrastructure

 

11.11%

Shortage of recycling firms

 

16.67%

Lack of consumer awareness

 

50.0%

Total Votes : 18

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