Pack View: Slurpp Farms
Two packaging experts analyse five products in the market. The matrix they deploy is: aesthetic appeal, technical specifications, design aspects and above all, sustainability. Disha Chakraborty of WhatPackaging? reports
25 Apr 2024 | By Disha Chakraborty
Jashvi Shah, Ctrl M
Chocolate effectively communicates its intended message - a product tailored for children, appealing to mothers as the purchasers. The strategic integration of the brand's mascot to showcase the ingredients on the front of the pouch exemplifies their commitment to transparency.
Although the colour scheme may not immediately captivate attention, the meticulous attention to typography and composition enhances the overall coherence of the brand identity.
One potential enhancement would be the implementation of a re-sealable feature, streamlining the storage experience for consumers. This would further elevate convenience and reinforce the brand's dedication to meeting consumer needs.
Pawan Kulkarni, Packfora
This pack is well designed to give the look and feel of a premium product. This has been achieved by matte finish, unique colour and use of catchy claims like 'zero junk promise' or 'made by two mothers.'
Company's sustainability focus is also clear with claims like 'we are plastic neutral and recyclable'.
The gusset and the double notch ensure a good consumer experience. Considering this is for children and can make up to seven to eight pancakes, a reusable feature would have been nice.