Pack View: Slurpp Farms

Two packaging experts analyse five products in the market. The matrix they deploy is: aesthetic appeal, technical specifications, design aspects and above all, sustainability. Disha Chakraborty of WhatPackaging? reports

25 Apr 2024 | By Disha Chakraborty

 

Jashvi Shah, Ctrl M

Chocolate effectively communicates its intended message - a product tailored for children, appealing to mothers as the purchasers. The strategic integration of the brand's mascot to showcase the ingredients on the front of the pouch exemplifies their commitment to transparency.

Although the colour scheme may not immediately captivate attention, the meticulous attention to typography and composition enhances the overall coherence of the brand identity.

One potential enhancement would be the implementation of a re-sealable feature, streamlining the storage experience for consumers. This would further elevate convenience and reinforce the brand's dedication to meeting consumer needs.

 

Pawan Kulkarni, Packfora

This pack is well designed to give the look and feel of a premium product. This has been achieved by matte finish, unique colour and use of catchy claims like 'zero junk promise' or 'made by two mothers.'

Company's sustainability focus is also clear with claims like 'we are plastic neutral and recyclable'.

The gusset and the double notch ensure a good consumer experience. Considering this is for children and can make up to seven to eight pancakes, a reusable feature would have been nice.

 

Latest Poll

Which is the sustainable packaging product among MSMEs that is most popular?

Results

Which is the sustainable packaging product among MSMEs that is most popular?

Bagasse and biodegradable boxes

 

20.69%

Corrugated boxes

 

48.28%

Paper bags

 

27.59%

Recyclable plastic (bubble wraps, bio-plastic)

 

3.45%

Total Votes : 29

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