Pack View: The Whole Truth

Two packaging experts analyse five products in the market. The matrix they deploy is: aesthetic appeal, technical specifications, design aspects and above all, sustainability

05 Feb 2024 | By Disha Chakraborty

 

Krupa Sheth, Stratedgy

This packaging surely fits into the overall visual language created for the brand. The background pattern, along with the playful typography, makes for a unique front of the pack in this category. In my opinion, the structure could have been an envelope design with a spine.

This pillow format doesn’t do justice to the overall positioning of the brand. However, the perforation and the use of different panels to convey information make for an interesting unboxing experience. I think the different sizes on the chocolate piece are an interesting way of reinforcing the brand essence and make for an interesting graphic on the foil as well.

 

Nikhil Phadke, Elephant Design
This packaging has earned an 8/10. Cardboard pouch with a modern tear strip at the back. The chocolate is held inside a matte finish pillow pouch. Very premium looking packaging. Colour output has come out very well and is attractive. Design itself is unique with an added quirky copy that adds to The Whole Truth brand image.

There are no gloss/ emboss effects or matte printing on the outside which would have elevated the packaging design even more. The inside white matte pouch adds to the idea of the product being healthy.

 

Latest Poll

The packaging industry is confused by recycling and sustainability rules in India. What is the biggest challenge?

Results

The packaging industry is confused by recycling and sustainability rules in India. What is the biggest challenge?

Shortcomings in EPR policy

 

21.05%

Inadequate infrastructure

 

10.53%

Shortage of recycling firms

 

21.05%

Lack of consumer awareness

 

47.37%

Total Votes : 19

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