Self-adhesive labels market to hit USD 90-billion

The global self-adhesive labels market is projected to grow from USD 53.24-billion in 2024 to USD 90.34 billion by 2034. This expansion is driven by the rise of e-commerce, growing sustainability demands, and increasing integration of smart technologies such as RFID and QR codes.

Self-adhesive labels, composed of a face material, adhesive layer, and release liner, are widely used across sectors including retail, logistics, and consumer goods. Their ability to adhere to multiple surfaces like plastic, metal, and glass has made them a preferred option for versatile applications.

Market trends point to three main drivers. First, a growing emphasis on eco-friendly materials is leading manufacturers to adopt recyclable and linerless solutions. Second, smart labels embedded with tracking technologies are enhancing supply chain visibility and product authentication. Third, the expansion of e-commerce has increased demand for durable and efficient labelling to support shipping and inventory processes.

Artificial Intelligence is also playing a role in optimising label production. From custom design and predictive maintenance to automated quality checks, AI tools are improving efficiency and reducing waste. These technologies also enable features like real-time product data and interactive consumer engagement via smart labels.

However, challenges remain. Alternatives like direct printing and shrink sleeves are gaining traction, and economic volatility can affect raw material costs. There are also limitations in using self-adhesive labels on certain surfaces or in extreme environments.

Despite these hurdles, the sector is poised for continued growth, as digital transformation and sustainability reshape how labels are produced and used across global industries.

This article is based on a report by Towards Packaging.