Shailesh Sheth: Automated excellence — a novel approach to food

Food labelling has evolved from a legal requirement to a vital tool for consumer and company communication in today's health-conscious culture. Precise labels are essential since they provide buyers with information about ingredients and possible allergies. Nonetheless, manufacturers have difficulties in guaranteeing consistency and adherence to hundreds of goods. In this special column, Shailesh Sheth, chairman and managing director, Kris Flexipacks says this is where automation enters the picture, transforming the process of labelling food by making it more accurate and predictable

19 Nov 2024 | By Shailesh Sheth

Shailesh Sheth, chairman and managing director, Kris Flexipacks

Reducing human error: Consumers are becoming more choosy about the foods they buy, and they want labels to give clear, precise information. Even slight faults or inconsistencies can undermine trust in a brand. It is vital for food manufacturers to ensure that all product labels match regulatory criteria as well as consumer expectations. Automation improves predictability by minimising human mistakes, simplifying processes, and incorporating real-time data. Helping brands consistently provide accurate, compliant labels.

Ensuring label consistency: One of the most significant benefits of automated food labelling is the removal of human mistakes. Manual methods are prone to errors owing to forgotten allergies, out-of-date ingredients, or incorrect nutritional information. Automation significantly decreases these hazards by utilising software solutions that verify each label is correct and in accordance with current laws. This reduces the likelihood of costly product recalls or reputational harm, offering peace of mind to both businesses and customers.

Maintaining regulatory compliance: Automation also offers the advantage of consistency. Brands with numerous product lines or markets must have consistent labels across all items. Automation guarantees that labels are uniform no matter where the product is marketed or created. Whether releasing a snack in the United States or Europe, automation software may update labels to fit local linguistic and regulatory needs while maintaining consistency, guaranteeing a clear and accurate message globally.

Accelerating time-to-market: Regulatory compliance is a continual concern in the food sector, with standards that vary by location and are often updated. Automation makes this process easier by delivering real-time updates, ensuring that labels remain compliant with the most recent requirements. This saves time and decreases the possibility of non-compliance, which might result in legal penalties. Brands can be confident that their labels are constantly up to date, building customer trust and ensuring seamless operations.

Improving data integration: Automation also accelerates the labelling process. Allowing things to reach the market sooner. In a highly competitive market where trends change frequently, the ability to launch new items or respond to seasonal demand without delay is critical. Automation accelerates the whole labelling process, from ingredient input to final print, allowing businesses to release new products with minimal delays while ensuring label accuracy.

The future of food labelling with automation: While corporations profit immensely from automated labelling's dependability, consumers ultimately win. Automated labelling guarantees that customers receive accurate, thorough, and easily accessible information about the items they purchase. As food sensitivities and dietary preferences evolve, customers can rely on specific labelling to make educated decisions. Automation may also add sophisticated features like QR codes, which provide consumers with deeper insights into product origins, sustainability practices, and health advantages, creating increased trust and involvement.

Food labelling is not a luxury; it is a need. Automation guarantees that labels are uniform, error-free, quick to create, completely compliant with laws, and meet the demands of global markets and discriminating customers. By embracing automation, food businesses can protect their image and develop long-term customer trust, offering them a significant edge in an increasingly competitive sector.

Latest Poll

What is the point of focus for the packaging industry, currently?

Results

What is the point of focus for the packaging industry, currently?

Margins

 

25.00%

Reverse auctions

 

27.08%

Safety norms

 

25.00%

Wastage

 

22.92%

Total Votes : 48