Unboxing the future: Eco-friendly packaging solutions in eCommerce

Ecommerce businesses are embracing sustainable and customer-centric packaging solutions. Partha Dash, managing director, new business and growth, Moglix Packaging, in his article explains how this is turning the unboxing experience into a win-win for the planet and the consumers. The global sustainable packaging market is expected to grow from USD 272-billion in 2023 to nearly USD 400-billion by 2028

06 Mar 2024 | By Partha Dash

“Ecommerce packaging has the potential to be a powerful tool for positive change, driving both environmental and customer-centric outcomes in the years to come”

Imagine a world where every click made on an online store leads to not just convenience, but also a positive impact on the environment. In today's thriving eCommerce landscape, the humble package plays a crucial role – it's the first physical touchpoint with the purchase, a silent ambassador for the brand, and, often, a contributor to growing concerns about waste. However, a wave of innovation is changing the game.

A packaging balancing act

Traditional packaging methods often prioritise durability and aesthetics over sustainability. Reliance on plastic-based materials, excessive void fillers, and non-recyclable components, leads to environmental harm. In 2019, the latest year for which such data is available, the global eCommerce industry used 2.1-billion pounds of plastic packaging. With this number projected to more than double by 2025, urgent solutions are required. Several sustainable alternatives are emerging.

Instance one:
Biodegradable materials: Made from plant-based starches, mushrooms, or algae, these materials decompose naturally, minimising landfill waste. Brands like Ikea are pioneering this shift. Ikea's mushroom packaging is a sustainable alternative to traditional styrofoam packaging.

Packaging made from this material is environmentally-friendly as it breaks down naturally in a matter of weeks, unlike styrofoam, which can take centuries to decompose and contributes to landfill waste and potential harm to wildlife.

Instance two:
Recyclable packaging: Utilising recycled cardboard, paper, or even plastic helps reduce reliance on virgin resources and creates a closed-loop system. Patagonia, for example, ensures that all bags, boxes and paper mailers used to ship its products are made with Forest Stewardship Council certified recycled materials.

Instance three:
Minimalist design: Reducing the amount of packaging material used not only conserves resources but also minimises waste. This can be achieved by using right-sized boxes, eliminating unnecessary inserts, and opting for efficient product bundling. The Body Shop is leading the charge in this regard by redesigning its packaging which helps the company save 226,710-metres of tape, 2,600-kgs of plastic and 6.7 tonnes of CO2 emissions every year.

By adopting sustainable packaging solutions, eCommerce businesses can significantly reduce their carbon footprint. This not only translates to a smaller environmental impact, but also bolsters the brand's reputation.

Packaging as a branding tool: Enhancing customer experience

Packaging serves as more than just a protective shell for products; it embodies the brand identity and influences customer perception. Innovative packaging designs and customisation options not only delight customers but also foster brand loyalty and advocacy.

By opting for eco-friendly packaging, businesses demonstrate their commitment to sustainability, resonating with environmentally-conscious consumers and fostering a sense of trust and shared responsibility.

Adopting sustainable packaging solutions might incur slightly higher upfront costs, but as these brands have demonstrated, the long-term benefits outweigh the initial costs.

Improved brand image: Commitment to sustainability enhances brand reputation and attracts environmentally conscious customers.

Reduced waste disposal costs: Sustainable packaging options often lead to lower waste disposal fees for businesses.

Increased customer loyalty: Providing a positive packaging experience and aligning with customer values fosters customer loyalty and repeat business.

Challenges and opportunities

Despite the growing awareness of sustainable packaging, eCommerce businesses face several challenges.

Higher initial costs: Sustainable options might have slightly higher upfront costs compared to traditional materials.

Limited availability: The availability of certain sustainable materials might be limited, especially for smaller businesses.

Education and awareness: Raising awareness about the benefits of sustainable packaging among customers and fostering responsible behaviour remains crucial.

However, these challenges present opportunities for innovation and collaboration between brands and packaging companies. This can lead to the development of more affordable and readily available sustainable packaging solutions. It should be supplemented by continued innovation in material science to yield cost-effective and high-performing eco-friendly alternatives.

Clear guidelines regarding sustainable packaging materials and practices can also help create a fair and competitive environment for businesses of all sizes, encouraging wider adoption of eco-friendly solutions. Along the same lines, standardised labelling and information about the environmental impact of packaging materials can empower consumers to make informed choices and hold brands accountable for their sustainability claims.

Additionally, leveraging technology and data analytics can further enhance the journey towards sustainable eCommerce packaging. Businesses can optimise procurement processes and track the carbon footprint of packaging materials while also tailoring their packaging strategies to align with customer expectations and sustainability values.

Packing a brighter tomorrow

The future of eCommerce packaging looks green, with a focus on innovation and collaboration. Expect to see advancements in biodegradable materials, reusable packaging models, and smart packaging solutions. Businesses can stay ahead by embracing partnerships, investing in research and development, and prioritising clear communication about their sustainability efforts. Ecommerce packaging has the potential to be a powerful tool for positive change, driving both environmental and customer-centric outcomes in the years to come.

Latest Poll

The packaging industry is confused by recycling and sustainability rules in India. What is the biggest challenge?


The packaging industry is confused by recycling and sustainability rules in India. What is the biggest challenge?

Shortcomings in EPR policy



Inadequate infrastructure



Shortage of recycling firms



Lack of consumer awareness



Total Votes : 18


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