ABD earns seven awards at Spiritz Conclave

ABD's unprecedented win at the awards function was for an array of 5 brands from its portfolio, in 7 key categories. They included top independent jury recognition for delivering quality blends, product debut of the year, smart packaging, innovation, promotions and market success.

03 Jan 2024 | By Disha Chakraborty

ABD earns seven awards at Spiritz Conclave

Allied Blenders and Distillers (ABD) secured a tally of seven gold’s at the prestigious 10th edition of the Spiritz Conclave and Achiever Awards, 2023. ABD's achievements reflected its unwavering commitment to excellence in the building of successful brands. 

Arun Barik, executive director, ABD said "We take immense pride in the craftsmanship of our blends in ABD as we compose them meticulously to touch the imagination of the consumers. It is heartening to see new blends like Sterling Reserve Brandy win top quality independent jury awards, and Srishti, an innovative whisky, with the goodness of curcumin at its core."

Bikram Basu, chief strategy and marketing officer, ABD said, "Keeping a consumer-first approach helps us in delivering great products and brands. We are honoured to receive these unprecedented seven gold’s at Spiritz. It gives us the confidence and motivation to do better as we premiumise our portfolio."

Allied Blenders and Distillers Limited (ABDL) is the largest Indian-owned spirits company and the third largest IMFL company in the country. Its flagship brand, Officer's Choice is one of the best selling whiskies in the world in terms of volume, and among the top spirits brands exported out of India. Sterling Reserve Whiskies and ICONiQ White Whisky, its ‘prestige and above’ offerings, have met with record-beating success, and ABD is the only organisation in India to have launched two ‘millionaire’ or 10+ lakh case selling brands in the past 5 years. The company has a strong presence in spirit categories of whisky, brandy, rum, and vodka that are sold in over 22 countries. Today, its network includes 9 owned bottling units, 1 distilling unit and 23 non-owned manufacturing units

Seven gold’s at the prestigious 10th edition of the Spiritz Conclave and Achiever Awards

Fastest-Growing Brand: ICONiQ White Whisky

Product Debut of the Year (Whisky): X&O Barrel Whisky

Product Debut of the Year (Brandy): Sterling Reserve Brandy

Brand Promotion Ground Space: Officer’s Choice Whisky

Liquid Tasting: Sterling Reserve Brandy

Liquid Tasting: Srishti Whisky

Packaging: ICONiQ White Whisky

 

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