Fevicol MR reveals a new packaging design
Pidilite Industries’ glue brand, Fevicol MR, has revealed a new packaging design and campaign, Pull Karo, Stick Karo, Push Karo, to support its new packaging.
24 Jun 2025 | By Jiya Somaiya
The glue bottle remains compact, with a firm grip, making the product user-friendly
The new Fevicol MR features a pen-like structure for easy usage, a pull-push lock mechanism, a nozzle that eliminates the inconvenience of misplacing caps or dried glue — all available in six new pack styles. The glue bottle remains compact, with a firm grip, making the product user-friendly.
The description of the new design by Fevicreate Pidilite said, “The pull-push-stick mechanism makes it super easy to use. Pull the cap, apply to stick, and push the cap back to avoid the flow of Fevicol or any mess, preventing the nozzle from clogging.”
In addition, the new design features a QR code that redirects to tutorials and instructions on crafts, making the new packaging design an educational and informative tool for children, students and users.
The new campaign highlights the convenience of the new packaging with a TVC that features a jingle, “Pull Karo, Stick Karo, Push Karo.”
Plastic glue bottles, utilised in craft applications, are vital to packaging solutions. With features like airtight sealing to prevent leaks, ergonomic shapes for comfortable handling, and precise tips for controlled pouring, design and packaging innovation remain essential.