Show & Tell 2022: Deep Shah

As a part of the Show & Tell 2022 programme, Deep Shah of Arihant Enterprises presented a catalogue they had created for a customer. Printed on uncoated paper, the catalogue was meant to offer a surreal experience for the end user.

05 Jan 2023 | By WhatPackaging? Team

“The idea was it should look premium as the client wanted to launch it with a product. So, there is a lot of textural elements in the catalogue. We also added temperature sensitive printing. We wanted to create touch and feel experiences for customers as many that can excite them,” said Shah.

Latest Poll

The packaging industry is confused by recycling and sustainability rules in India. What is the biggest challenge?

Results

The packaging industry is confused by recycling and sustainability rules in India. What is the biggest challenge?

Shortcomings in EPR policy

 

21.05%

Inadequate infrastructure

 

10.53%

Shortage of recycling firms

 

21.05%

Lack of consumer awareness

 

47.37%

Total Votes : 19

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