Show & Tell 2022: Manu Choudhury

As a part of the Show & Tell 2022 programme, Manu Choudhury of CDC Printers shared a few products he worked on. “We created packaging for a small company’s collection of lipsticks. They started around five years ago and initially had around seven to eight different SKUs, with each having a production capacity of between 1000 to 5000 units. And when you are a small company, you have the liberty to experiment with packaging. However, when Covid struck, the sales increased for lipsticks. So, we had to increase the quantities that we produced. What was initially 5000 had now increased to 20,000 to

22 Dec 2022 | By WhatPackaging? Team

To ensure quality and keep it cost effective, they created a rigid box that also had a luxurious feel. This enabled them to reduce cost by 42% and increase their productivity by almost 50 times. The next one he spoke about was the chocolate boxes they created for ITC foods.