Pack View: Nutts & Berries almonds

Two packaging experts analyse five products in the market. The matrix they deploy is: aesthetic appeal, technical specifications, design aspects and above all, sustainability. Disha Chakraborty of WhatPackaging? reports

04 Mar 2024 | By Disha Chakraborty

 

Pravin Pisal, Thinking Forks

15gm roasted and salted almonds from Nutts & Berries under the brand name of dryfruit basket has excellent barrier with aluminium based laminated material with plastic identification no 7.

This nitrogen flushed pack has yellow colour and good reproduction of half toned graphics. Inert gas keeps product fresh and eliminates rancidification of product. Pack has zig zag cuts on the horizontal seal for easy opening of the pack. Nutritional information and other legal and advisory texts are more legible with contrast colour schemes.

 

Soma Roy, Bajaj Electricals

Centre-sealed pouches is a 12 micron rev printed PET with matt varnish /9 micron Al foil/40 micron natural poly. A pocket friendly travel pack with a healthy snack. The packaging comes with easy to tear properties.

The excellent barrier properties of aluminium foil allowed it to maintain the product freshness with crispiness and crunch which was a delight to much. Unlike the regular packs, they capture the aroma/ moisture and give off taste. The tactile feel of the pouch is excellent.

 

Latest Poll

The packaging industry is confused by recycling and sustainability rules in India. What is the biggest challenge?

Results

The packaging industry is confused by recycling and sustainability rules in India. What is the biggest challenge?

Shortcomings in EPR policy

 

21.05%

Inadequate infrastructure

 

10.53%

Shortage of recycling firms

 

21.05%

Lack of consumer awareness

 

47.37%

Total Votes : 19

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