The Chetan Jain Column: PET jars in BOPP labels with release tape

Do you struggle with shrink sleeving your PET candy jars? Are you looking for a simple and quick labelling solution for PET jars? Are you still using expensive paper or self-adhesive labels? If yes, you’re not alone. Deformation of PET jars during shrink sleeving is one of the most common packaging challenges for brands. But here’s the good news, you no longer have to compromise on looks, cost, or efficiency. At Taurus Packaging, we have developed a simple yet powerful solution that eliminates this issue, helping brands save time, money, and effort while keeping their packaging top-notch.

Lessons from the shop floor
In my 18 years in the shrink sleeve printing industry, I have worked with high-end machines, new printing inks, substrates, and R&D techniques. Yet, the most valuable lessons have come from optimising available resources and making the most of what is already within reach. I have shared several such real-world case studies in my book Packaging Black Book (Vol. 3), which is packed with insights for brands looking to innovate without overspending. This column takes a closer look at one such example, a practical, cost-effective way to solve a persistent PET packaging problem.

The problem with shrink sleeving PET jars
Shrink sleeves undoubtedly look premium, but when applied to PET jars, they often cause deformation due to the heat used during the shrinking process. This leads to wastage of material and money, as well as delays in production. Because of these challenges, many brands move towards paper labels. However, paper labels come with their own limitations. They are often expensive, have restricted finishing options, and are less flexible for smaller production runs. For startups and new brands, investing in wrap-around label machines can also be a heavy burden, adding to production costs and lowering overall productivity.

The Taurus solution: BOPP labels with release tape
Instead of forcing PET jars through the shrink sleeving process or investing heavily in paper labels, Taurus Packaging recommends an alternative: BOPP labels with release tape. This solution eliminates the need for heat, ensuring that PET jars retain their original shape and structure. At the same time, the packaging achieves a premium finish that looks as good as shrink sleeves but without the added complications or expenses.

From a cost perspective, the solution is remarkably efficient. There is no need for expensive wrap-around labelling machines, and it is flexible enough for startups or smaller brands that require low print quantities. Most importantly, it makes the packaging process faster, simpler, and more efficient.

This multipurpose packaging technique has already helped several emerging and established brands streamline their PET jar packaging. Recently, a leading pharmaceutical brand approached us with the same challenge. They required shrink sleeve-like packaging for their PET jars within a limited MOQ and budget, without risking deformation. Our solution — BOPP labels with release tape — delivered outstanding results. The turnaround time was quick, the jars retained their shape, the finish quality was exceptional, and the overall cost and effort were significantly reduced. This efficient approach transformed their packaging process without stretching their budget or compromising on presentation.

The future of PET jar packaging
It is time brands stopped wasting time, effort, and money on unsuitable labelling methods for PET jars. With Taurus Packaging’s BOPP label and release tape solution, brands can now achieve premium results without compromise. Simplicity often drives the best innovation. In packaging, sometimes it isn’t about reinventing the wheel, it’s about making it roll smoother.