Saffola’s Honey packaging to be revamped

Launched in 2020, Marico’s Saffola Honey, is all set to introduce a packaging refresh on the occasion of Sundarbans Day celebrated on 14 February. Along with this exciting pack refresh, the brand has also unveiled a CGI video as part of its campaign. This engaging video presentation will be visually showcased around the iconic Chhatrapati Shivaji Terminus in Mumbai, Maharashtra, India – a UNESCO World Heritage Site and railway terminus, adding a touch of grandeur to the unveiling.
 
The new campaign aims to generate excitement and anticipation surrounding the new Saffola Honey Active pack, which embodies the brand's promise of natural and unadulterated honey sourced from forests and pristine regions including Sundarbans. With the refreshed packaging, consumers can now experience the essence of the new pack in a visually appealing and attractive format. 
 
Speaking about the new packaging refresh, Vaibhav Bhanchawat, chief operating officer, India and foods business, Marico, stated "We're excited to introduce the refreshed packaging for Saffola Honey Active, now presenting a captivating new look that reflects the purity and natural essence of our honey which includes honey from Sundarbans forest. To celebrate this refresh, we've unveiled a CGI video that brings the packaging redesign to life, showcasing the journey of Saffola Honey Active from the Sundarbans to your table. It's a delightful visual treat that complements the packaging refresh and reinforces our commitment to delivering an exceptional honey experience."
 
Saffola Honey, made with Sundarbans Forest honey, stands out for its purity. As consumers witness the new packaging, they can be confident in experiencing the same great taste and quality. This campaign reflects Saffola’s ongoing commitment to delivering pure honey experience, straight from nature's lap.
 
The newly redesigned packaging for Saffola Honey Active will be rolled out across various markets, including Hyderabad, Mumbai, Kolkata, Chennai, Delhi, and Bangalore. Additionally, it will be accessible through various e-commerce platforms like Amazon and other key eCommerce platforms.