Taurus Packaging exhibits shrink sleeve labels at Drink Technology India 2022

Delhi-based Taurus Packaging presented Hybrid Intaglio Printing (HIP) framework for shrink sleeve labels at Drink Technology India 2022. The three-day show is held at BEC from 7 to 9 December.

09 Dec 2022 | By Disha Chakraborty

Chetan Jain, executive director of Taurus Packaging

The shrink sleeve manufacturer presented the “Hybrid Intaglio Printing (HIP) Framework” for the premium beverage market at the show. The shrink sleeve label for the latest flavoured beer of Bira- Kokam Sour boasts to be the trend setter.

The company stated that the Hybrid Intaglio Printing Framework (HIP Framework) is an efficient solution to tackle the growing packaging demands in ways that are quick, efficient, and cost-effective. The framework creates an area of action that removes limitations and magnifies effectiveness in product development. It reshuffles the equation of quantities, development investments, timelines and innovations, and makes the brands they represent highly memorable. 

In the label converting industry, minimum order quantity and cylinder cost are the major obstacles. Taurus worked on these pain points and provided exclusive solutions as per the customer’s needs and convenience. The company is famous for the less time in development, minimum cost and no minimum order quantity. On the other hand, manufacturing organisation for a new packaging; lookout for flexible, customised with innovative packaging.

Taurus is a Bira exclusive packaging partner in India. Printed cans incur a lot of time and inventory cost as frequent changes are subject to the recent updates in government regulation. To overcome these sudden changes and operational cost, Bira opted for shrink sleeves on their cans. Bira was looking for a sustainable shrink sleeving application. Simultaneously, Bira was keen on sorting its inventory issues which arose due to frequently changed printing cans. Taurus provided sleeves for Bira’s newly launched flavours like Kokum Sour.

In the upcoming year, Taurus Packaging aims to create more value for the beverage and liquor industry and is trying to create an impact that will change the perception of how the liquor industry appreciates their packaging. 

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