Colgate-Palmolive’s Packaging Roadshow fosters breakthrough strategies

Packaging is a brand’s first handshake with consumers. It is a silent salesperson and the physical delivery of a brand’s promise. To explore the latest developments in this space and push the boundaries of what’s possible, Colgate-Palmolive recently hosted a full-day Packaging Roadshow.

According to the company, the event marked a critical step in identifying breakthrough ideas that will help shape our future strategy across the toothpaste, toothbrush, and personal care categories. The company said, “It was a great success, bringing cross-functional teams together for a hands-on experience with innovative packaging solutions.”

Packaging Roadshow 2025 focused on reimagining the shelf experience; bringing leadership engaging with future-ready ideas; and fostering strategic dialogues with packaging partners. The discussions and demonstrations centered around four themes: Sustainability, premiumisation, cost optimisation and novel formats.

The show included participants such as TCPL, which was honoured with the Best Supply Partner – Quality Award in the Packaging Material category at Colgate-Palmolive’s Goa unit. The event brought together all raw material suppliers, with senior stakeholders from Colgate-Palmolive.

Through this event, Colgate-Palmolive doffed its hat to its packaging vendors who help translate concepts and innovations into shelf-ready realities. The company believed that this forum not only celebrated strong existing relationships but also fostered new ones, showcasing innovative formats that drive greater sustainability and deliver disruptive consumer experiences.

The ideas and innovations presented will play a key role in strengthening Colgate-Palmolive’s product pipeline, delivering superior consumer value, and advancing long-term growth and sustainability ambitions.