Dabur Herb’l launches a Star Wars pack with Disney

Dabur Herb'l Charcoal, a toothpaste brand, announced its collaboration with Disney's Star Wars franchise on May 4, which is also celebrated as Star Wars Day.

09 May 2024 | By Abhay Avadhani & Aditya Ghosalkar

The fandom-themed packs have been available on Amazon since 1 May

This collaboration brings together Dabur Herb'l Activated Charcoal toothpaste, renowned for its whitening properties, with Star Wars, focused to attract young adults. Inspired by the black colour toothpaste, the packaging consists of a Darth Vader design, symbolising the charcoal in the toothpaste.

Star Wars Day is an informal commemorative day observed annually on 4 May to celebrate the Star Wars media franchise created by filmmaker George Lucas. This premium packaging runs with the campaign “Embrace the Dark Side” and choose “Black Toothpaste for Whiter Teeth”.

Abhishek Jugran, executive vice-president marketing, Dabur India, said, “This collaboration, first in Adult toothpaste category, stems from the common dark force connection between Star Wars and Dabur Herb'l Activated Charcoal toothpaste's proposition. The objective is to provoke people to #ChooseBlackForWhite teeth which is a highly differentiated proposition in a universe full of white toothpaste products. By doing this Dabur Herb'l Charcoal aims to connect with diverse demographics, elevate the grooming experience, and provide shiny white teeth as it is clinically proven to deliver 1 Shade Whiter Teeth in 1 Week.”

The Dabur team concluded, “May the force be with your smile."

Latest Poll

Which is the sustainable packaging product among MSMEs that is most popular?

Results

Which is the sustainable packaging product among MSMEs that is most popular?

Bagasse and biodegradable boxes

 

22.22%

Corrugated boxes

 

44.44%

Paper bags

 

33.33%

Recyclable plastic (bubble wraps, bio-plastic)

 

0%

Total Votes : 9

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