Dead Honest pioneers premium beverage packaging with DinoLabelDigital
Emerging beverage brand Dead Honest, known for its fermented probiotic drinks, has successfully launched its new line in a non-traditional format, thanks to a unique partnership with digital labeling specialist DinoLabelDigital.
15 Dec 2025 | By Jiya Somaiya
DinoLabelDigital is empowering emerging brands to innovate in packaging
The collaboration focused on overcoming the industry challenge of sourcing flexible, premium, and cost-efficient labeling for tin beverage cans in small batches.
Dead Honest, which offers flavours like Paan Meetha, Mango Chilli, and Pina Colada, faced a critical hurdle: the beverage industry typically relies on pre-printed cans or shrink sleeves, which demand high Minimum Order Quantity (MOQ) commitments. This restricted the brand’s ability to prototype quickly and test new flavor variants before mass production.
DinoLabelDigital, a web-to-print platform specialising in high-quality, short-run digital labels, developed a solution using custom, pressure-sensitive labels in roll form. These durable and aesthetic labels were designed to adhere seamlessly to the tin cans, offering a look and feel comparable to expensive pre-printed cans.
The key to the successful October 2025 launch was DinoLabelDigital's rapid prototyping support, which provided Dead Honest with both gloss and matte finish options for testing. This agile, iterative process allowed the brand to showcase labeled cans during investor and distributor meetings and finalise on optimal designs quickly.
Kisslay Sharan, the founder of Dead Honest, praised the collaboration, stating, "We needed a labelling solution with speed, flexibility, and a premium look." Sharan added, "DinoLabel’s prototyping gave us that edge—we could visualise, refine, and launch fast. The pressure-sensitive labels looked stunning and helped us set a new trend for cans."
DinoLabelDigital's success is rooted in its focus on premium, sustainable labeling solutions. The company's positioning emphasises "luxury without the waste," appealing to eco-conscious brands. Its digital printing process was highlighted by the use of digitally printed PP-silver labels—a solution that was recognised as a finalist at the Cosmoprof India Awards.
This award-winning label is produced using only digital printing on FSC-certified PP silver film with CMYK + White ink, creating a rich metallic shine without traditional foil stamping or lamination. This significantly reduces waste, encapsulating multiple premium effects in a single digital printing action on a high-resolution 3600 x 2400 dpi press. This process also enables variable text and graphics without slowing production, a crucial benefit for brands looking to personalise packaging.
Based in Gurgaon, DinoLabelDigital provides pan-India service with a quick turnaround time and also contributes to climate action through its "Label for Tomorrow" program, which plants a tree for every order placed.
DinoLabelDigital at CosmoProf
At the Cosmoprof show in Mumbai from 4 to 6 December, DinoLabelDigial focussed on three things which underscored its positioning to appeal to brands, particularly those needing flexible, small-batch packaging solutions.
Premium, sustainable labelling solutions: DinoLabelDigital positioned itself as a specialist in sustainable labeling, offering an "eco-conscious alternative" that achieves a "luxury without the waste" appeal. This resonates with indie brands and established companies seeking to boost their sustainability profile.
Agility and customisation: The company highlighted its ability to provide flexible, small-batch packaging solutions without sacrificing quality. This includes offering low Minimum Order Volumes (MOV), quick turnaround times (5-7 days), and support for quick prototyping and design changes.
Niche filling: The company hopes to close a gap between traditional label printers and high-end foil stamping providers by offering premium effects (like the metallic shine of the PP-Silver Labels) using a single digital printing action, which is a lower-waste process than traditional multi-step methods.