Did You Know: The FMCG roundup

Did You Know: The big GST shake-up shook things up. How so?

There are two slabs (5% & 18%) from 22 September. And makers of daily essentials and staples, from snacks and confectionery to shampoo and tea, are tweaking their packaging. This is great news for manufacturers and converters, and raw materials suppliers.

Our in-house gyaani PackMan says, two things are going to happen. Changing of prices of the small packs and sachets. This means printing new packs with the latest and newest MRP.

Did You Know: Beauty and personal care are the fastest-growing

Well, well, well. The FICCI-Deloitte report, Spotting India’s PRIME Innovation Moment, says beauty and personal care have the biggest share of the pie. In real terms, this segment boasts the largest share of the pie. INR 14,200 crore in 2021 to INR 22,862 crore in 2025.

Our in-house gyaani PackMan says all this is fine, but the highest growth was in the F&B segment (21.4%). Also, PackMan look out for FMCG exports projected to be INR 45,004 crore in 2025.

Did you know: PackMan is stressed these days that all of us are going to be champion couch potatoes!

Well, the thing is, by 2030, India's FMCG market will be booming. And 40% of our daily essentials will magically appear at our doorsteps thanks to online quick commerce. Who needs to brave the friendly neighbour kirana store when your phone can do the heavy lifting? Already, quick commerce platforms are grabbing a hefty chunk of online FMCG sales, proving that when it comes to procuring snacks and soaps, speed is king.

Meanwhile, keep an eye on private labels. They contribute 6-8% of quick commerce sales, up from 1/2% two years ago.

Did You Know: PackMan has been keeping an eye on the titans of FMCG

The whispers in the corridors of FMCG corridors are talking about how biscuits to soap from Britannia, Dabur, and HUL are under siege. And not from global brands or superbrands, but tiny, unknown brands that are emerging from the dusty bylanes and digital gulleys. These agile upstarts, unburdened by corporate bureaucracy and armed with aggressive pricing (and presumably, secret handshakes with distributors for better margins), are giving the big boys a run for their money.
Management gurus call it "consumer shift".

We are seeing it with Britannia and its biscuits, which are being targeted by a feisty local bakery. We are seeing it with HUL and its detergent bar segment, which is being targeted by an unknown soap maker who makes her detergent in a backyard cauldron. We are seeing it with Dabur and its iconic 'Lal Tail from upstart in Uttar Pradesh and Bihar, perhaps with a catchy jingle and a slightly reddish oil. We are seeing it with Marico, with its parachute (pun intended, I'm sure) of coconut oil, being targeted by rivals offering coconut oil that makes your hair shinier than a diamond in the sky.

Did You Know: Numerator, a study that tracks the country’s most chosen FMCG brands, Parle remains numero uno

PackMan, who loves the Parle G biscuits (dipped in his chai), created a limerick.

For hundreds of years, Parle's the king,
With one lakh tons of biscuits, joy they bring.
In homes far and wide,
They're always inside,
India's favourite, their praises we sing!