How brands celebrated siblinghood this Raksha Bandhan
Brands like Haldiram's, The Body Shop and TheTerra Co. Supertails, Sugar Free D'lite, Zouk, and more drove conversations on a day that celebrated companionship.
11 Aug 2025 | By WhatPackaging? Team
Haldiram’s launched ‘Do dooni mithaas’ raksha bandhan hampers
Haldiram’s introduced its ‘Do dooni mithaas, itni sweet hai rakhi ki treat’ campaign for Raksha Bandhan, featuring a limited-edition range of curated gift hampers. The collection includes gift boxes combining traditional mithai with modern confectionery.
The Body Shop and The Terra Co. launch eco-friendly rakhi gift box
The Body Shop India partnered with homegrown eco-friendly brand The Terra Co. to create a special Rakhi Gift Box combining sustainability and social impact. Assembled by women, children with disabilities, and skilled artisans, the box features handcrafted Seed Rakhis that can be planted after use, reflecting a shared commitment to meaningful and planet-friendly celebrations. The initiative aims to encourage families to celebrate Raksha Bandhan while supporting communities and the environment.
Supertails celebrates Raksha Bandhan with ‘Ghar ke rakshak’ campaign for pets
Pet-care startup Supertails has launched its Raksha Bandhan campaign ‘Ghar Ke Rakshak’, celebrating pets as integral family members and protectors at home. The initiative includes a specially curated Raksha Bandhan Box featuring a pet-friendly rakhi and treats, with INR 50 from each sale supporting street dog vaccinations.
Sugar Free D’lite celebrates with humorous health-conscious campaign
Sugar Free D’lite has launched its Raksha Bandhan campaign, ‘#CaloriesSeRaksha’, featuring Mallika Dua and Chetan Goel in a digital film styled like a playful matrimonial ad that evolves into a sibling face-off. Limited-edition Rakhi gift packs include zero-added-sugar cookies and chocolates, catering to modern preferences without compromising on taste.
Zouk marks Raksha Bandhan with festive gift boxes
Zouk launched its Raksha Bandhan campaign centred on the evolving sibling bond, using the everyday act of a brother holding his sister’s bag as a metaphor for support and equality. Zouk has introduced curated festive gift boxes featuring accessories with its signature prints, in collaboration with brands such as Bombay Sweet Shop, Renee Cosmetics, GUL, and mCaffeine, offering a complete festive gifting experience.
Source: Campaign India