ITC’s Sunfeast Baked Creations redefines gifting with a gourmet packaging upgrade
Through this packaging refresh, Sunfeast Baked Creations aims to bridge tradition and modernity, moving away from conventional mithai boxes toward a more elevated gifting expression
20 Oct 2025 | By WhatPackaging? Team
Sunfeast Baked Creations, the premium confectionery brand from ITC, has introduced a new festive collection under its “Your Gift Language” campaign, reimagining Diwali gifting with a focus on design-led packaging and presentation.
The brand’s latest offering elevates traditional festive hampers into premium, visually appealing experiences that combine artisanal craftsmanship with contemporary aesthetics. Each box is designed to feel luxurious yet personal, reflecting the growing consumer preference for thoughtful and design-forward gifting during the festive season.
The new collection features a range of curated hampers packaged in elegant, reusable boxes, designed to convey warmth and sophistication. Among these are the Artisanal Truffles and Brownie Gift Box with Diya, presented in a sleek, minimal box that balances festive cues with modern restraint. Similarly, the Diwali special assorted sweets and dry fruits hamper uses layered compartments and textured finishes to separate gourmet sweets from savoury accompaniments. The assorted Diwali desserts hamper box showcases individual desserts in transparent containers, allowing visual indulgence to become part of the unboxing experience.
By combining artisanal design, reusable materials, and precise detailing, ITC’s Sunfeast Baked Creations reinforces how premium packaging can transform festive gifting into an experience of delight and discovery.