Lotte India unveils Coffy Bite Rich
The new product is set to become the epitome of rich coffee and creamy vanilla, a product that not only resonates with consumers' choices but also becomes an integral part of the lives of every Indian, said Milan Wahi, managing director, Lotte India.
01 Aug 2023 | By Disha Chakraborty
Lotte India, a prominent player in India's confectionery business, is embarking on an ambitious growth strategy with a new launch of the country's beloved coffee-toffee brand Coffy Bite.
Coffy Bite Rich, a new offering is an irresistible combination of nostalgia by innovatively fusing rich coffee and creamy vanilla, guaranteeing a delightful coffee-based taste experience.
“The introduction of Coffy Bite Rich marks a pivotal moment in the brand's journey, catering to changing consumer preferences and tapping into the burgeoning demand for hard-boiled candies. We anticipate the Coffy Bite Rich to play a significant role in our overall revenue growth, since the category is growing," stated Milan Wahi - managing director, Lotte India.
Coffy Bite Rich features a unique alternating swirl pattern, providing a visually appealing candy that stands out amidst the fierce competition in the confectionery market. Maintaining the brand's heritage, the recipe for Coffy Bite Rich has been carefully crafted to preserve the original Coffy Bite flavour, with multiple sensory trials across various age groups to guarantee the best taste experience.
Lotte has been a pioneer in the coffee toffee brand segment since the acquisition of Parry Confectionery, and Coffy Bite has remained an iconic brand throughout the years. Since its establishment in 1987, the brand has gone from strength to strength, introducing new flavours, variations and pack formats, all while retaining its signature rich coffee taste.
With the launch of Coffy Bite Rich, the company aims to continue its inspirational journey in transforming India’s confectionery experience through its innovative offerings. The brand’s unwavering commitment to represent the consumers’ interests and fostering growth in the fast-evolving food commerce landscape, sets Lotte India apart as a leader in the industry.
About Lotte:
Lotte India came into existence post the takeover of Parrys Confectionery from Murugappa Group in 2004. Lotte Wellfood (formerly Lotte Confectionery), the parent company of Lotte India is part of the Korean conglomerate, Lotte Corporation. The company is a respectable player in the confectionery space with strong brands like Coffy Bite, Coconut Punch, Caramilk, Lacto King, Jellies, Lollipops and Eclairs. With 24 CFAs and 4 regional offices, Lotte India’s products reach out to over a million retail outlets through more than 2000 distributors spread across the country.