P&G and Flipkart plant trees and vow of sustainability

Procter & Gamble India partnered with Flipkart to launch Forests For Good campaign in India. In Karnataka, the two companies will plant four trees, which consumers can e-adopt by buying P&G products from Flipkart between 26 to 29 June, 2023.

29 Jun 2023 | By Aditya Ghosalkar

Under the Forests For Good initiative, four thousand trees have been planted in Karnataka.

P&G and Flipkart aimed of tree-planting projects with people. They can view their tree, when it was planted, name the tree, track its locations and maturity, as well as CO2 sequestered. 

This platform is equipped with blockchain technology and ensures traceability. Everyone buying P&G products from Flipkart between 26th to 29th will get a chance to participate in the initiative and adopt a tree.

Pawan Verma, head - purchases and executive sponsor, sustainability, P&G India said, “At P&G, environmental sustainability is an integral part of our growth strategy. With our partnership with Flipkart, we are empowering consumers to take an active role in preserving our planet. Together, we will drive meaningful change and foster a more sustainable future for generations to come."

Kanchan Mishra, senior director - FMCG, home and general merchandise, Flipkart, said, "We have introduced multiple initiatives, such as eliminating single-use plastic packaging, a commitment to achieve Net Zero by 2040, and Flipkart Green - a dedicated store for sustainable products. The alliance with P&G will enable Flipkart customers across geographies to create meaningful impact furthering India's allegiance to sustainable tomorrow."

Some of P&G’s key sustainability initiatives include plastic packaging waste neutral; pledge to be Net Zero by 2040; leveraging solar energy across its 2 plants; sustainable sourcing and many more.

Last year, the company achieved plastic waste neutrality, as it collected, processed, and recycled over 19,000 MT post-consumer plastic packaging waste from across the country. In the last five years, the company has reduced usage of plastic packaging material by more than 5000 MT.

On 30 March 2022, the company announced that between April 2021 and March 2022, it has collected, processed, and recycled over 19,000 MT of post-consumer plastic packaging waste from across the country, which is more than the amount of plastic packaging in its products sold in a year.

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