Skincare packaging set to grow

Skincare packaging is growing, and the latest trends in the industry include smart solutions, sustainability, and the application of artificial intelligence.

In addition, the global skincare primary packaging market is being shaped by trends that blend function with form, including lightweight, durable, and attractive packaging, with brands targeting the on-the-go and sustainable lifestyles.

The boom in specialised formulations in anti-ageing and acne solutions is spurring demand for packaging that protects product potency and offers precision application. Additionally, the popularity of premium products and luxury skincare is growing, increasing demand on glass droppers, matte-finish pumps, and minimalist designs.

With a surge in online sales, packaging is aiming to be shatterproof, aesthetically appealing, and shipping-resilient. A major trend is sustainability — with consumers demanding packaging that is recyclable, reusable, or biodegradable.

There is an increased emphasis on aesthetics with Gen Z and millennials boosting demand for photogenic packaging formats.

Artificial intelligence (AI) is powering next-gen packaging innovation, with tools analysing consumer behaviour and market data to predict trends, and offering smart personalisation, including customised labels and adaptive dispensing based on usage patterns. 

Furthermore, AI is assisting manufacturers and brands with optimising material — machine learning algorithms help in reducing material usage while enhancing strength, sustainability, and cost-efficiency. AI is helping brands fine-tune the supply chain, slashing waste and lowering carbon footprints.

In 2024, plastic packaging, especially polyethylene terephthalate (PET), polypropylene (PP), and acrylic, dominated the skin care packaging industry due to factors such as affordability, durability, and adaptability. However, there is increased emphasis on biodegradable and bio-based polymers.

With polylactic acid (PLA), polyhydroxyalkanoates (PHA), and seaweed-based alternatives, eco-conscious consumers are gravitating toward brands that prioritise sustainability. In addition, as regulations tighten and awareness grows, the shift from conventional plastic to eco-smart alternatives is emphasised.

This article is based on a report by Towards Packaging.