Thermocool unveils brand identity to engage new-gen consumers

Thermocool Home Appliances, a leader in India's consumer durables market, announced a rebranding initiative, featuring a new logo, visual identity, and premium packaging. This move aims to forge a stronger connection with the new generation of Indian consumers, who seek both functionality and aesthetic appeal in their home appliances.

The revamped packaging is designed to offer a cohesive and captivating experience across both online platforms and retail stores. This shift is targeted at urban, young consumers who prioritise visual attractiveness and brand representation alongside product utility. The design enhancements are also intended to boost brand recall and distinguish Thermocool in a highly competitive market, presenting a clean, modern aesthetic that underscores the company's commitment to both performance and design.

Tushar Gupta, the director of operations at Thermocool Home Appliances, said, "The rebranding marks a significant milestone in our brand’s legacy. Thermocool has consistently stood for trust, performance, and reliability." Gupta added, "Our new brand identity not only embodies these core values but also reflects the evolving aspirations of today's connected, design-centric youth. We are making a substantial improvement without compromising our foundational principles of quality and longevity, bringing our brand closer to the aspirations of a new generation of consumers."

Adding to this, Tanuj Gupta, director sales & marketing, said, "Today's consumers demand more from the brands they welcome into their lives; they desire not just functionality, but purpose and design that resonates with their lifestyle. This initiative transcends a mere logo update or packaging redesign; it's about redefining how Thermocool interacts with its consumers. From shelf presence to the overall product experience, we are dedicated to delivering intelligent design, exceptional performance, and a brand that embodies contemporary living."

The rebranding will be supported by a comprehensive marketing campaign across various online and in-store channels. Thermocool Home Appliances is positioning itself as an innovative and exciting force in the home appliance sector, dedicated to making everyday life smarter, better, and more beautiful.

Founded in 1992 by Rajeev Kumar Gupta and Sanjeev Kumar Gupta, Thermocool Home Appliances has grown into a player in the home appliance industry. Headquartered in Ghaziabad, Uttar Pradesh, the company operates its manufacturing units from this central location, ensuring high-quality products at affordable prices. With a dedicated team of 300 professionals, Thermocool has established itself as a trusted name, delivering reliable and durable home appliances to a broad consumer base.