19 May 2026 | By  WhatPackaging? Team

Britannia turns Little Hearts packs into personalised collectible...

Britannia Little Hearts transformed its commercial biscuit pouches into hyper-personalised keepsakes for a Mother's Day ...

Latest Articles

11 May 2026 | By Jiya Somaiya

Did You Know: The Indian Summer and FMCG

PackMan has been observing what the stars whisper. The stars have revealed what ...

16 Feb 2026 | By Jiya Somaiya

Sidel delivers Britannia’s first aseptic PET packaging line

Britannia selected Sidel to deliver its first-ever aseptic PET packaging line fo...

10 Oct 2025 | By WhatPackaging? Team

Britannia unveils Diwali hampers with innovative packaging

The company's strategic focus on innovative packaging and diverse product offeri...

25 Aug 2025 | By WhatPackaging? Team

Parle retains top spot as India’s most chosen in-home FMCG brand for 13th year

Britannia is two, while Amul retains third place; and Clinic Plus and Surf Excel...

01 Jul 2025 | By Prabhat Prakash

Indian biscuit leaders champion inclusion with joint pride pack

In a display of corporate camaraderie and a strong message of inclusivity, Brita...

01 May 2025 | By WhatPackaging? Team

Britannia The Laughing Cow cheese now made in India with new packaging

Along with a change in recipe, the brand has introduced new packaging across its...

29 Apr 2025 | By WhatPackaging? Team

Britannia Gobbles launches a playful ‘Badey badon ko pighla de’ campaign with new packaging

Alongside the improved recipe, the packaging too has been updated, making the en...

15 Apr 2025 | By WhatPackaging? Team

Britannia NutriChoice launches “Face the Facts” packaging campaign

The campaign has reflected a shift towards factual representation in food market...

10 Oct 2022 | By Rahul Kumar

Britannia’s NutriChoice surpasses Rs 1,000-cr in revenue

Britannia has said that its leading health brand NutriChoice has surpassed Rs 1,...

Latest Poll

What is a top priority for you when you plan a packaging roll-out?

Results

What is a top priority for you when you plan a packaging roll-out?

Material selection

 

47.83%

Over-designing

 

17.39%

Process inefficiency

 

17.39%

Packaging wastage

 

17.39%

Total Votes : 23

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Feb 19 - Feb 19 2026
PackVision Expo 2026 is expected to....