Britannia unveils Diwali hampers with innovative packaging
The company's strategic focus on innovative packaging and diverse product offerings aims to capture a significant share of the festive market.
10 Oct 2025 | By WhatPackaging? Team
In a move to engage consumers through digital innovation, the Shubhkamnayein Range also features an exciting on-pack AR activation
Britannia, an Indian food company, is set to sweeten this year's Diwali celebrations with an exclusive range of festive hampers, designed to enhance the joy of gifting.
The highlight of Britannia's Diwali collection is the Britannia Pure Magic Festive Gift Pack, priced at INR 490. This premium hamper embodies The New Temptation proposition, offering an indulgent experience with a selection of Pure Magic's finest: Choco Lush, Choco Stars, and Choco Tarts (Hazelnut and Milk Choco). The elegant festive packaging, as per the company, is specifically designed to elevate the gifting experience, making it a standout choice for consumers seeking sophisticated presents.
Further expanding its festive portfolio, Britannia introduces the Britannia Shubhkamnayein Range, a versatile line-up catering to varied tastes and budgets, with prices ranging from INR 130 to INR 300. This range includes Creme Delight Pack: Featuring popular items like Treat Vanilla, Treat Choco, Jim Jam Pops, and Bourbon. Then there is the Choco Delight Pack: A chocolate lover's dream with Pure Magic Choco Stars, Good Day Chunkies Chocochip, Treat Choco, and Bourbon.
In addition, there is the Dry Fruit Delight Pack, which is an assortment of Good Day Pista Badam, Cashew, and Fruit & Nut cookies, adding a traditional yet premium touch. Plus, the Meetha Namkeen Packs: Offering a balanced sweet-and-savoury combination with favourites such as Bourbon, 50-50 Maska Chaska, Good Day Butter, 50-50 Potazos, and Good Day Butter Jeera.
In a move to engage consumers through digital innovation, the Shubhkamnayein Range also features an exciting on-pack augmented reality (AR) activation. By simply scanning a QR code, consumers can send personalised Diwali greetings, adding a unique and interactive dimension to their festive wishes. This initiative is expected to resonate well with tech-savvy consumers and enhance brand engagement.
Britannia's Diwali strategy, combining premium and diverse product assortments with engaging digital experiences, positions the company to capitalise on the festive spirit and strengthen its market presence in the celebratory gifting segment.