Pack View: Foco coconut water

The aseptic pak is not a usual rectangle. The pack is cylindrical, along with inflated edges that stood out on the shelf.

13 Jun 2023 | By Disha Chakraborty

 

Yugandhara Dalvi

The coconut water is packed in a Tetra Prisma Aseptic pack, and has an octagonal shape to provide a more ergonomic experience. It also provides bigger real estate for pack design and information.

The multi-layer, high-performance aseptic pack is designed to lock out light and air, seal in nutrients and flavour and allow its contents to remain intact wihout refrigeration for months.

The pack also has Forest Stewardship Council (FSC) label, which guarantees that the product or material used in packaging has come from responsibly managed forests, where biodiversity is maintained and protected. As the product is 500-ml the lid to the aseptic pack works better, allowing multiple servings later.

Design-wise, the octagonal shape allows the brand to have two fronts; thus, all the information gets narrated on the sides of the pack. The white colour of the pack connotes purity and complements the type or product aptly, such as coconut water. The bold and upfront product name is unmissable.

The splash of water beneath the coconut adds to the freshness factor.

The use of realistic imagery of tender coconut is easily recognisable and relatable. In the front, certified logos like non-GMO (non-genetically modified organisms) builds trust and credibility for the consumers.

 

Santosh Chaurasiya

The shape of the aseptic pack makes the product stand out and feel premium when one holds it.

However, the characteristics of the packaging need to be incorporated into the design, there is a mismatch of text overflowing to the side, and the use of pink and red in brand/logo/message placement needs a complete overhaul.

 

 

 

Latest Poll

Which is the sustainable packaging product among MSMEs that is most popular?

Results

Which is the sustainable packaging product among MSMEs that is most popular?

Bagasse and biodegradable boxes

 

33.33%

Corrugated boxes

 

33.33%

Paper bags

 

33.33%

Recyclable plastic (bubble wraps, bio-plastic)

 

0%

Total Votes : 3

Events

PackVision Expo 2024

Jun 13 - Jun 13 2024
Pune is set to host its first packa....