Pack View: Foco coconut water
The aseptic pak is not a usual rectangle. The pack is cylindrical, along with inflated edges that stood out on the shelf.
13 Jun 2023 | By Disha Chakraborty
Yugandhara Dalvi
The coconut water is packed in a Tetra Prisma Aseptic pack, and has an octagonal shape to provide a more ergonomic experience. It also provides bigger real estate for pack design and information.
The multi-layer, high-performance aseptic pack is designed to lock out light and air, seal in nutrients and flavour and allow its contents to remain intact wihout refrigeration for months.
The pack also has Forest Stewardship Council (FSC) label, which guarantees that the product or material used in packaging has come from responsibly managed forests, where biodiversity is maintained and protected. As the product is 500-ml the lid to the aseptic pack works better, allowing multiple servings later.
Design-wise, the octagonal shape allows the brand to have two fronts; thus, all the information gets narrated on the sides of the pack. The white colour of the pack connotes purity and complements the type or product aptly, such as coconut water. The bold and upfront product name is unmissable.
The splash of water beneath the coconut adds to the freshness factor.
The use of realistic imagery of tender coconut is easily recognisable and relatable. In the front, certified logos like non-GMO (non-genetically modified organisms) builds trust and credibility for the consumers.
Santosh Chaurasiya
The shape of the aseptic pack makes the product stand out and feel premium when one holds it.
However, the characteristics of the packaging need to be incorporated into the design, there is a mismatch of text overflowing to the side, and the use of pink and red in brand/logo/message placement needs a complete overhaul.