Pack View: Japanese Choice - instant noodles

Two packaging experts analyse five products in the market. The matrix they deploy is: aesthetic appeal, technical specifications, design aspects and above all, sustainability. Disha Chakraborty of WhatPackaging? reports

26 Mar 2024 | By Disha Chakraborty

 

Pravin Pisal, Thinking Forks

Japanese Choice instant noodle marketed by Monty & Totco is having brilliant artwork and colour combinations. This wheat flour based veg noodle (green veg logo) with  artificial chicken  flavour provides all information effectively on printed packs.

Pack is tightly shrink wrapped for tamper evidence and having a multicolour paper label.  Injection moulded PP tubs are used for noodles that can be microwaved and can withstand the hot water temperature. Easily peelable film is provided on the mouth of the tub which provides 12 months of shelf life to the noodle and metalised sachet inside for seasoning keeps the product fresh for its entire shelf life.

A plastic foldable fork is also provided for eating convenience. Plastic consumption can be optimised by using alternate materials.
 

 

Soma Roy, Bajaj Electricals

A white PP cup with a 90 gsm paper label, printed and sealed with adhesive coated paper wad (75 gsm). The package also has a 15 micron cryovac, tamper evident property. The design of the cup is good and the ribs provided at the colour of the cup gives comfort to carry the pack and eat. The design of the disposable foldable spoon is excellent with higher depth which provides easy of taking desired quantity for consumption.

The print on the container can be improved as the graphics appear with bleeding. The sealing of the paper wad is not very effective. When the tamper evident seal (plastic) was removed, improper sealing was observed.

This can also reduce the shelf life of the product and also raise a concern of tampering. Additionally, I feel like there are too many different typefaces used on the packaging that take away the cohesive look of the pack.

The pattern of the cow seems to clash with the illustration on the logo unit. Overall, the top panel has way too much going on with multiple elements placed together but not working together to create a cohesive panel.
The printing seems fine for the category and audience. However, the image of the yoghurt could have been more appetising.

 

Latest Poll

The packaging industry is confused by recycling and sustainability rules in India. What is the biggest challenge?

Results

The packaging industry is confused by recycling and sustainability rules in India. What is the biggest challenge?

Shortcomings in EPR policy

 

22.22%

Inadequate infrastructure

 

11.11%

Shortage of recycling firms

 

16.67%

Lack of consumer awareness

 

50.0%

Total Votes : 18

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