Pack View: Quadratini

Two packaging experts view the pack of Quadratini and share insights on its unique design and materials

15 Aug 2023 | By Disha Chakraborty


Sahil Rao of Unbox

This product is packed in a metallized pouch. The interesting part about opening this packet is that it is sealed & folded from the top side. The folded side will take you to the back side of the pouch where there is this “open here” text written on a bright yellow patch. It is a PP sticker. After you pull the sticker towards the top, you reveal a beautiful photo of the Schlern mountain range, Italy printed on the pouch and it says “the view that inspires us”. Another great way to engage your consumer in the packaging! This packaging has a gloss finish and has a sticker in gold foil pasted on the front with the Italy logo on it saying, “No.1 in Italy”.


Rupa Malireddy of Craste

The chocolate packaging consists of a plastic wrapper as the primary packaging and a paper-based secondary packaging with a locking mechanism. The secondary packaging can be opened without tearing it off, making it a convenient and user-friendly option.One of the unique features of this chocolate packaging is the visual story it narrates using the ingredients of the chocolate. The packaging design is both informative and engaging, as it highlights the different ingredients used in making the chocolate. The information is presented in a way that is easy to understand, and the use of vibrant colours as a background and gold embossing to highlight a few elements of the packaging explain the premium quality of the chocolate. The brand has also conveyed its USP of transparency in using the ingredients they use in a subtle yet effective way. The joyful fonts and the highlighting of the numbers are eye-catching, making it easy for the customers to know what ingredients are used. This transparent approach to ingredients can be a huge selling point for customers looking for high-quality and trustworthy products.

Latest Poll

The packaging industry is confused by recycling and sustainability rules in India. What is the biggest challenge?


The packaging industry is confused by recycling and sustainability rules in India. What is the biggest challenge?

Shortcomings in EPR policy



Inadequate infrastructure



Shortage of recycling firms



Lack of consumer awareness



Total Votes : 19


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