Pack View: Snappin gourmet garlic pepper salt

Yugandhara Dalvi

I like how the brand has changed its structure for gourmet products from its normal seasonings.
The glass crusher bottle gives a premium touch, and using it gives you a feeling of fresh seasoning. As the glass is quite thick and the quality and grade of the crusher lid seem quite sturdy, it can be repurposed or reused.
The packaging design is clean and simple, and that’s what adds a touch of premium to it.
The use of white colour connotes purity.
The bold-variant name used upfront would help the users spot the product effortlessly on shelves and online platforms.
The background colours behind the brand logo keep changing as per the variant, which is not ideal as it creates low recall for the brand.
The variant-specific colour introductions could have been experimented with the variant name itself.
The packaging includes three words at the bottom of the pack that give users the taste profile, smell or flavour overview.
 

Santosh Chaurasiya

The common shape of the container makes the job of the designer much more difficult to make the product stand out off the shelf, and I can say they have nailed it, right from contrast with the background of the product to the legibility of the contents that invite the consumer to pick it up.
What we need to see is if we can come up with an innovative bottle design.