Pack View: The Whole Truth

Two packaging experts view the pack of The Whole Truth and share insights on its unique design and materials

22 Aug 2023 | By Disha Chakraborty & Disha Chakraborty & Disha Chakraborty

 

Sahil Rao of Unbox

Amazed by the perfection of this packaging. So much thought has gone into designing and execution of this packaging. It is a simple jacket for a chocolate bar but the overall unboxing experience is fabulous. You first tear the tamper proof sticker on the back side of the jacket and the sticker is branded with the TWT logo in black and metallic gold. The sticker is pasted on a small paper flap which is locking the front side of this box.

The box opens from four sides where the chocolate bar sits in the middle in a black coloured matte finished metallised pouch surrounded with a storyline on how the cocoa bean turns into this chocolate bar which is printed in special single colour. The outside of the box looks like a five-colour print along with gold foiling for some motifs and text running around. There is a lot of intricate spot UV work happening on the outer side and they have managed to achieve a raised effect over the screen which is as good as embossing with a block.

 

Rupa Malireddy of Craste

The packaging consists of a plastic wrapper as the primary packaging and a paper-based secondary packaging with a locking mechanism. The secondary packaging can be opened without tearing it off, making it a convenient and user-friendly option. The information is legible, and the use of vibrant background and gold embossing to highlight a few elements of the packaging explain the premiumness of the product. The brand has also conveyed its USP of transparency in using the ingredients they use in a subtle yet effective way. The joyful fonts and the highlighting of the numbers are eye-catching. This transparent approach to ingredients can be a huge selling point for customers looking for high-quality and trustworthy products.
 

Latest Poll

The packaging industry is confused by recycling and sustainability rules in India. What is the biggest challenge?

Results

The packaging industry is confused by recycling and sustainability rules in India. What is the biggest challenge?

Shortcomings in EPR policy

 

22.22%

Inadequate infrastructure

 

11.11%

Shortage of recycling firms

 

16.67%

Lack of consumer awareness

 

50.0%

Total Votes : 18

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