The Chetan Jain Column: From matte luxe to tactile gloss, finishes shaping shrink sleeve packaging
Chetan Jain an author, and the executive director of Taurus Packaging, a shrink sleeve manufacturer
17 Feb 2026 | By Chetan Jain
Creativity is a defining aspect of the packaging industry. Working in a sector that blends design, materials, and engineering is both demanding and rewarding. The shrink sleeve packaging industry, in particular, offers a wide range of applications, each with increasing levels of technical complexity.
With close to two decades in the industry and four books authored on the subject, I continue to see opportunities for further exploration. Shrink sleeves are evolving beyond decoration; they are becoming tools for security, differentiation, and consumer engagement.
Among the finishes currently influencing the segment, three stand out.
Holographic shrink sleeves combine 360-degree branding with security features. Produced using materials such as PET-G or PVC, these sleeves conform to complex container shapes while delivering dynamic visual effects. Embedded holographic patterns can also function as anti-counterfeit elements, offering both shelf impact and brand protection.
Tactile gloss finishes integrate high-shine surfaces with textured coatings. Specialty effects such as sand, grit, or raised varnishes are applied directly onto the shrink film, creating a multi-sensory experience. Beyond aesthetics, these finishes can improve grip and add a protective layer, making them suitable for premium and performance-driven packaging applications.
Matte luxe finishes are widely used in beauty, personal care, and gourmet food packaging. The subdued surface effect creates a refined appearance while maintaining full-body coverage. Shrink sleeves with matte finishes adapt to complex container geometries, enabling uninterrupted graphic design across the surface.
There are other finishes available, though many are restricted to specific applications depending on product sensitivity to light or heat, container material, and end-use conditions. The suitability of each finish must therefore be assessed in line with functional requirements.
These finishes reflect how shrink sleeve packaging continues to balance visual impact with operational performance.
Readers may share their perspectives on shrink sleeve applications or write to info@tauruspackaging.com for further discussion.