Maxzone redesigns packaging boxes
With a goal to reach out to every Indian, Maxzone re-launched the product packaging box that is worth seeing and stands out from competitors. The re-launch is specifically for a range of products called- Vibgyor.
25 Apr 2023 | By Disha Chakraborty
The plan was to connect to every individual while keeping the design so good that it catches your eye.
Maxzone Clothing, established in 2009, 100% breathable and bio-washable fabric for customer’s comfort, with technological advancements and contemporary materials we have been able to deliver the perfect tailor-made clothing.
With monthly 4.3 lakhs pieces production and 50 lakhs pieces in sales, the company is serving more than 5 crore, final consumers till date.
Sutej Vora, business head, Dolphin Ad World shared with WhatPackaging? Team, “The process started with us trying to collect responses to our questions like How can we stand out in a heap of boxes between competitors? And it should not just be a design, it also needs to connect with our target audience and who is our ideal target audience?”
“Our plan was to connect to every individual while keeping the design so good that it catches your eye. It also needs to relate to the product in the package. So we thought illustrations can work well with the colour of the box as our brand colour and adding a mix of colours to it,” he added.
The recent box was supposed to be an inclusion of Indian characters, rainbow and doodle illustration. These elements were finalised and finally it was time to put them together on the black corrugation.
Since the brand caters to most of India, the dust flaps consist of a linguistic collection of the brand name “Maxzone” in more than 10 Indian languages.