McCain Foods unveils brand identity and vibrant packaging in Ahmedabad

McCain Foods India announced a brand transformation, unveiling a refreshed brand identity, contemporary logo, and vibrant new packaging at an immersive event in Ahmedabad. This strategic move, marked by the presence of McCain Foods India managing director Mainak Dhar and long-term brand ambassador Karisma Kapoor, along with local farmers and industry partners, signals the company's renewed commitment to real food, responsible sourcing, and meaningful connections within Indian households.

The launch event in Ahmedabad, a city symbolic of McCain’s initial journey in India, emphasised the company's dedication to authenticity, community, and genuine connections.

Mainak Dhar, managing director of McCain Foods India, said, "This transformation is deeply rooted in our pride for the farmers who grow our ingredients, the dedicated teams who bring our products to life, and the families who welcome McCain to their tables." Dhar added, "Our new packaging is designed to inspire trust and excitement, and the ‘Rooted in Real’ platform is a steadfast promise – to remain true to the quality of our ingredients, the authenticity of our flavours, and the meaningful connections we foster every day."

As per a press note shared by McCain Foods, the revamped packaging aims to bring global standards to the Indian market while maintaining local relevance, focusing on improved shelf visibility, freshness, and a premium appeal. It also highlights everyday family moments and social gatherings where McCain products seamlessly fit in, repositioning frozen food as fresh, natural, and restaurant-quality snacks that foster togetherness.

Kapoor said, “McCain has always embodied joy, warmth, and togetherness. With this new identity and its inspiring message, McCain is adding even greater meaning to the way we enjoy food — celebrating gratitude, goodness, and exceptional taste.”

By prioritising soil health, biodiversity, and climate-resilient agriculture, this initiative attempts to reinforce McCain's vision for a sustainable, community-focused future of food.

The McCain Foods press release shared with WhatPackaging? said, "As consumers increasingly seek convenient and trustworthy food options, McCain's refreshed brand identity emerges at a crucial time, aiming to redefine the frozen food category. Through its renewed promise, McCain invites consumers across India to rediscover the genuine value of food that is both easy to prepare and authentically Rooted in Real."