PackMach 2023: Magic Special Purpose Machineries launches shrink sleeve applicator

On the third day of the PackMach Asia Expo 2023 held in New Delhi, from 4 to 6 October, Sanjeev Iyer, director of Magic Special Purpose Machineries spoke to the WhatPackaging? team about the machine launch.

06 Oct 2023 | By Abhay Avadhani

Sanjeev Iyer with the company's automatic shrink sleeve label applicator

Sanjeev Iyer expressed his views on the PackMach Asia Expo 2023, “The response in this show has been good, lots of footfalls. We showcased shrink sleeve applicator, automatic rinsing filling and capping machine, and BOPP shrink wrapper.

The newly launched shrink sleeve label applicator can run at the speed of 500 bottles per minute (BPM). The company’s stall received good amount of enquiries and bookings at the exhibition. “Many of the filling line manufacturers opt for our machines to integrate them into their systems,” said Iyer.

The label applicator is mainly aimed at markets such as FMCG, food and beverage, chemicals, and many more. The machine consists of print registration mark sensing system, along with integrated product separation and detection mechanism. The speed varies from 100 to 500 BPM. Some of its common applications include, Fundaaz, Bournvita, Complan and more.

The company also showcased automatic rinsing, filling and capping machine which is mainly used for mineral water, milk, flavoured milk, ready to drink, alcohol, soft drinks, and carbonated drinks and juices. It is available in three models – still water, still liquid and carbonated bottle.

Upon being asked for a message to the packaging industry, Iyer responded by saying “sustainability”. He said, “Sustainability is the way forward for the packaging industry, and we all are working towards it.”

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