The power of ground action and customer meetings in packaging

Avneesh Bansal, head of marketing and new business development, Parksons Packaging, in this article talks about the importance of soft power in terms of client interaction, which plays a vital role in ensuring smoothness in the industry.

21 Mar 2024 | By Avneesh Bansal

Avneesh Bansal, head of marketing and new business development, Parksons Packaging

As the packaging industry evolves, companies face challenges and opportunities. To stay ahead of the curve, it’s crucial to recognise the pivotal role that ground action and customer meetings play in achieving accelerated growth. Let’s delve into why these strategies matter and how they can propel your packaging business forward.

Ground action allows you to tap into local markets, understand consumer preferences, and adapt your packaging solutions accordingly. Whether it’s a small retail store or a bustling market, being on the ground provides first hand insights.

Meeting distributors, retailers, and end-users face-to-face fosters stronger relationships. These connections lead to better collaboration, trust, and loyalty. Remember, people buy from people they know and trust.

Ground action enables quick adjustments. If a particular packaging design isn’t resonating with customers, you’ll discover it faster by interacting directly. Adaptability is key in a dynamic industry.

Customer meetings are more than just sales pitches. They’re opportunities to listen, learn, and co-create value. Understand your customers’ pain points, challenges, and aspirations. What packaging solutions do they seek? What problems can you solve for them? Customer meetings provide these answers.

Tailor your offerings based on individual customer requirements. Whether it’s eco-friendly packaging, innovative designs, or cost-effective solutions, personalised discussions lead to better outcomes.

Customers provide invaluable feedback. Use it to refine your products, enhance quality, and stay ahead of competitors. Remember, customer satisfaction drives repeat business.

Ground action and customer meetings are not mere checkboxes; they’re growth catalysts. So, step out, meet people, and let your packaging solutions speak directly to their needs. Remember, the best designs emerge from real-world conversations.

Latest Poll

Which is the sustainable packaging product among MSMEs that is most popular?

Results

Which is the sustainable packaging product among MSMEs that is most popular?

Bagasse and biodegradable boxes

 

22.22%

Corrugated boxes

 

44.44%

Paper bags

 

33.33%

Recyclable plastic (bubble wraps, bio-plastic)

 

0%

Total Votes : 9

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