Thinking Forks’ Swarna GK on packaging innovation

Swarna highlights Zoe Schneider's innovative paper packaging for Bite Me gum, showcasing a playful design with vibrant colours and witty phrases. This packaging delights consumers with its fun personality, proving that even everyday items can be elevated through creative expression.

Sustainability takes centre stage as Swarna praises Kagzi's paper bottles. These bottles, crafted from recycled paper pulp, offer a compelling alternative to single-use plastics. Their compostable and customisable nature demonstrates a commitment to environmental responsibility.

Even big companies are embracing the shift towards sustainable packaging. Coca-Cola's foray into plant-based plastic bottles signifies a wider industry recognition of the need for eco-friendly solutions.

Guided by the Bhagavad Gita's emphasis on action without attachment to outcomes, Swarna approaches her work with dedication and a focus on continuous improvement.

Her initial perception of the packaging industry as limited has been shattered by her practical experience. She emphasises the vast career opportunities available in diverse fields like food technology and mechanical engineering, making the industry highly accessible to individuals with varied skill sets.

While digital platforms offer convenience, Swarna underscores the irreplaceable value of physical products. The tactile experience of holding and interacting with packaging creates a deeper connection with the brand and the product itself.

Recognising the growing appreciation for tangible experiences amongst GenZ consumers, she sees personalised packaging as a powerful marketing tool. This trend allows brands to directly connect with their audience, communicating their values and brand identity through a unique and engaging medium.

Swarna paints a picture of a packaging industry brimming with innovation, driven by a desire for both creative expression and environmental responsibility.