16 Jun 2026 | By Campaign India Team

Coherent design trumps smart creatives

Campaigns still matter. But in a world of hundreds of touchpoints and millisecond decisions, the brands building durable...

Latest Articles

16 Jun 2026 | By  Abhay Avadhani

When the shelf becomes a thumbnail: the rise of quick commerce

In India, a wave of brands is stripping it out of desi flavours and on a crowded...

16 Jun 2026 | By  Jiya Somaiya

The language of design with Mother Tongue

Shruti Singhi, founder and creative director at Mother Tongue Design, shares how...

16 Jun 2026 | By  Divya Subramaniam

New Cornitos pack: Beyond the visual appeal

The new packs support portability, ease of handling and storage and reflect insi...

16 Jun 2026 | By  Abhay Avadhani

The flexo fizz redefining raffia bags

Jainam Shah, partner at Flexure Print N Pack, says the conversion of reverse pri...

15 Jun 2026 | By  Jiya Somaiya

Women to Watch: Jayashree Ramesh of Vijayashree Packaging

Jayashree Ramesh, purchase and procurement manager at Vijayashree Packaging, sha...

13 Jun 2026 | By  Anand Singh

Anand goes to the bazaar: Feminine care edit

Shopping for a grocery list curated by a close-knit circle of women sparks new r...

11 Jun 2026 | By  Anand Singh

Anand goes to the bazaar: The snack edit

Shopping for a cozy day-in ends in epiphanies about modern FMCG packaging in the...

10 Jun 2026 | By  Chetan Jain

Chetan Jain: Shrink sleeves are getting smarter. Is packaging keeping up?

From sustainability and tamper evidence to anti-counterfeiting and intelligent p...

08 Jun 2026 | By  Anand Singh

Anand goes to the bazaar: Package spotting at a pharmacy

Racing to a last-minute appointment, a detour through a crowded pharmacy leads t...

04 Jun 2026 | By  Pranay Punjabi

Guest Column: Pranay Punjabi - Packaging is the product experience now

Pranay Punjabi, founder and CEO of Xech Technologies, writes about how for gadge...

04 Jun 2026 | By  Abhay Avadhani

Exclusive: Metsa Board focuses on yield benefits; value chain

In a conversation at the Metsa booth During Interpack, the team says that naviga...

03 Jun 2026 | By  Sai Deepthi

We shouldn’t shy away from the word 'plastic': Dr Sunder Balakrishnan, NaturTec at Respack

What began as a technical discussion on compostable materials, recycling ecosyst...

02 Jun 2026 | By  Sai Deepthi

Respack: Packaging innovation from intelligent dispensing to anti-counterfeiting

Silgan Dispensing, ACG World and Fasciculus showcased innovations in patient-cen...

26 May 2026 | By  Chetan Jain

Chetan Jain: Why BOPP wrap-around labels remain ideal for PET bottles

Chetan Jain writes about BOPP wrap-around labels gaining preference across PET p...

23 May 2026 | By  WhatPackaging? Team

Industry Insights EP 20 | The Interpack 2026 special: What we witnessed in Dusseldorf

This episode covers the "A to Z" of 18 halls of technology and a global shift to...

23 May 2026 | By  Anand Singh

How digital print is altering India's manufacturing bottleneck

Leading print and incubation experts and a brand owners convened for a webinar h...

21 May 2026 | By  Abhay Avadhani

Exclusive: Ester Industries eyes true circularity at Interpack

During Interpack in Dusseldorf, Ester Industries outlined a fundamental structur...

21 May 2026 | By  Sruti Sajith

Sruti Sajith: Automation and demographic gaps at Interpack

Sruti Sajith of Stelda Packaging shares her insights from Interpack, where globa...

Latest Poll

What is a top priority for you when you plan a packaging roll-out?

Results

What is a top priority for you when you plan a packaging roll-out?

Material selection

 

44.00%

Over-designing

 

20.0%

Process inefficiency

 

16.00%

Packaging wastage

 

20.0%

Total Votes : 25
Events
Pack Vision Expo

Feb 19 - Feb 19 2026
PackVision Expo 2026 is expected to host over....